Time saved, trust gained, and dollars made for Windfinder with 30% jump in revenue

Windfinder provides wind and weather forecasts for over 45,000 places worldwide. The main user groups are kitesurfers, windsurfers, surfers, sailors, and paragliders.

• Site already optimized for ad units and placements
• Wanted to improve monetization for ads below the fold
• Improved ad quality & achieved a 30% increase in revenue

Goals

Windfinder wanted to improve monetization for ads below the fold. The number and position of ad units were already optimized so the focus was on:

• Delivering a 100% fill solution
• Maintaining a quality ad experience
• Providing tech support

Challenge

Snigel needed to find a way to deliver higher CPMs while maintaining the same user experience. Windfinder’s team wanted to stay away from video, ad refreshes and more ad units. Due to unforeseen circumstances, Windfinder needed results fast and extensive technical support.

Approach

Snigel’s engineering team partnered with SSPs to develop our C2S and S2S Header Bidding solution. This provided higher CPMs without changing the publisher’s ad layout.

Snigel’s ad ops team provided 24-hour support and set up filtering to exclude the ad categories Windfinder wanted to avoid.

Results

Snigel exceeded expectations in both ad quality and ad revenue, showcasing a significant 30% increase in revenue. Windfinder remains a very close publisher with whom we test new technologies and features regularly due to the high level of trust they have in Snigel.