Windfinder provides wind and weather forecasts for over 45,000 places worldwide. The main user groups are kitesurfers, windsurfers, surfers, sailors, and paragliders.
Windfinder wanted to improve monetization for ads below the fold. The number and position of ad units were already optimized so the focus was on:
Snigel needed to find a way to deliver higher CPMs while maintaining the same user experience. Windfinder’s team wanted to stay away from video, ad refreshes and more ad units. Due to unforeseen circumstances, Windfinder needed results fast and extensive technical support.
Snigel’s engineering team partnered with SSPs to develop our C2S and S2S Header Bidding solution. This provided higher CPMs without changing the publisher’s ad layout.
Snigel’s ad ops team provided 24-hour support and set up filtering to exclude the ad categories Windfinder wanted to avoid.
Snigel exceeded expectations for ad quality and ad revenue. Windfinder remains a very close publisher with whom we test new technologies and features regularly due to the high level of trust they have in Snigel.
Simple Flying is the world’s largest aviation news website, with 150-200 stories published every week. See how Snigel delivered excellent monetary outcomes and established strong relationships with premium brands like Malaysia Airlines.
Make Tech Easier simplifies technology for users. This leading site has a strong focus on computer tutorials, how-to hacks, and fixes. The site used video as a key content channel Wanted to monetize their video content to boost revenue Achieved 104% increase in revenue and a 35% increase in ad impressions Goals MakeTechEasy’s users are highly […]
Learn how Radiopaedia.org's got started with Snigel's header bidding stack (AdEngine), native video player, viewability optimizations, and PMP deals.