The Snigel Story

Who we are

Our technology is ahead of market trends, we’re passionate about what we do, and we genuinely see ourselves as an extension of your team.

Ask our clients – the service provided by our eclectic mix of ad monetization masters is the best out there. In fact, 99% of our clients are still on board with us from the beginning.

Why we built Snigel

Snigel was founded in 2012 by two former Google executives after seeing just how poorly content creators like you were being served in the increasingly opaque ad tech ecosystem.

We’re publishers ourselves so we know you don’t always have the time to spend on ad monetization and would probably prefer to focus on the really important stuff – creating great content, growing your audience and ensuring optimal user experience.

Our values

We are constantly working on our technology to stay on top of shifting industry dynamics so you don’t have to. Experience, passion and innovation are ingrained in our DNA.

We live on the principle that our publishers’ success becomes our success and aim to give the best customer support in the industry.

Helping publishers maximize ad revenue

We currently partner with over 30 of the world’s largest Supply Side Platforms (SSPs) and Exchanges, remaining totally demand agnostic. Only the highest bidder can serve an ad to your site, ensuring we liquidate your ad inventory at the highest possible price point.

We pride ourselves on creating deep and long lasting relationships with our publishers, understanding their priorities and customizing our solutions to meet their unique needs.

Our Clients

Meet the Snigel Team