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What is an Ad Exchange: A Beginner’s Guide For Publishers
As a publisher, you’re likely always looking for ways to maximize your revenue. But have you ever[...]
The GA4 Metrics Every Publisher Should Know
Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics platform. This powerful tool gives publishers a deeper understanding of user behavior[...]
Why is Reddit So Popular and What Does It Mean for Publishers?
Reddit, the self-proclaimed “front page of the internet,” has become a digital giant. Boasting[...]
First Price vs Second Price Auctions – Which is Better for Publishers?
If you’ve been in the programmatic advertising game for a while, you’ve probably heard[...]
