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What is Ad Trafficking? A Publisher’s Guide
If you’re running ads on your website, ad trafficking is more than just industry jargon — it’s a crucial part of making sure your ad setup works properly and drives[...]
Yield Optimization: The Key to a Successful Ad Monetization Strategy
Just like you can’t win the lottery without buying a ticket, you can’t expect your ad monetization[...]
Hashed Emails: Why They Matter for Publishers
Before we talk about email hashing, we first need to discuss the context – the history of third-party cookies. Cookies were originally invented to help websites track[...]
VPAID vs VAST Differences: The Basics of Video Ad Tags
If you’re running video ads on your site, you’ve probably come across two familiar acronyms: VPAID vs VAST.[...]
