← categories →
Hashed Emails: Why They Matter for Publishers
Before we talk about email hashing, we first need to discuss the context – the history of third-party cookies. Cookies were originally invented to help websites track[...]
Yield Optimization: The Key to a Successful Ad Monetization Strategy
Just like you can’t win the lottery without buying a ticket, you can’t expect your ad monetization[...]
VPAID vs VAST Differences: The Basics of Video Ad Tags
If you’re running video ads on your site, you’ve probably come across two familiar acronyms: VPAID vs VAST.[...]
Top AdTech Trends to Watch in 2025
Between AdTech and antitrust trials against Google, the Privacy Sandbox reversing course on cookie deprecation, and AdSense shaking up its revenue model, 2024[...]
