Banner Ad Sizes for Maximum Viewer Engagement
During any browsing session, you’ve likely encountered dozens of banner ads—and for good reason. These ads are popular because they’re versatile, eye-catching,[...]
What is Malvertising And How Can Publishers Protect Themselves?
Imagine visiting your favorite website, only to be bombarded by unexpected pop-ups or redirected to a suspicious[...]
First Price vs Second Price Auctions – Which is Better for Publishers?
If you’ve been in the programmatic advertising game for a while, you’ve probably heard[...]
What is Traffic Shaping in Programmatic Advertising? A Publisher’s Guide
As a publisher, you’re always looking for ways to maximize your ad revenue while maintaining[...]
