Ad Tech 101

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March 14, 2024

What is Header Bidding? A Comprehensive Guide for Publishers

Header bidding enables publishers to offer their ad inventory to multiple ad demand sources simultaneously.[...]

January 24, 2024

How to Create an Ad Monetization Strategy: A Complete Guide

Your ad monetization strategy is the approach you take to earn ad revenue from your site. Specifically, it[...]

November 21, 2023

Header Bidding Optimization: A Comprehensive Guide

Header bidding optimization helps publishers meet their revenue and user experience goals. However, there’s a lot[...]

September 19, 2023

Google Ad Exchange: What It Is and How to Join

Google Ad Exchange (also called Google AdX or just AdX) is a marketplace where digital advertising space is bought and sold[...]

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