Ad Tech 101

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September 3, 2024

What is eCPM And Why is it Important For Publishers?

As a publisher, you might have come across the advertising terms eCPM and CPM and assumed they mean the same thing.[...]

August 29, 2024

What is a Demand Side Platform?

If you’ve only known digital advertising as it is today, you might find it hard to imagine that not too long ago—maybe 15 to 20 years—buying ad space[...]

July 29, 2024

CPM vs CPC: What AdSense’s New Payment Structure Means for Publishers

If you’ve been in the digital advertising game for a while, you’ve likely encountered[...]

July 29, 2024

What is Ad Viewability & How Can You Improve it?

As a publisher, you’ve probably heard that ad viewability is a critical factor if you’re looking to maximize[...]

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