During any browsing session, you’ve likely encountered dozens of banner ads—and for good reason. These ads are popular because they’re versatile, eye-catching, and cost-effective. So much so that global ad spending on digital banner advertising is projected to reach $174.10 billion in 2024. The first banner ad made its debut online in 1994, and since […]

Ever wonder why some websites seem to effortlessly climb to the top of Google search results while others—despite having great content—struggle to gain visibility? It often comes down to how well they align with Google’s quality guidelines, particularly two key concepts: E-E-A-T (Expertise, Experience, Authority, Trust) and YMYL (Your Money or Your Life). For publishers, […]

As a publisher, you’re likely always looking for ways to maximize your revenue. But have you ever wondered how those ads on your site actually make their way there? The answer often lies in something called an ad exchange. With digital advertising projected to hit a staggering $740.3 billion by 2024, understanding how ad exchanges […]

Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics platform. This powerful tool gives publishers a deeper understanding of user behavior across their websites and apps. GA4 replaces Universal Analytics, which stopped processing new hits on July 1, 2023. This transition marks a significant shift in how website data is collected and […]

Reddit, the self-proclaimed “front page of the internet,” has become a digital giant. Boasting over 73.1 million daily active users and ranking as the 9th most visited website globally, its influence is undeniable. But why is Reddit so popular, and can publishers leverage this platform’s popularity? When Did Reddit Become So Popular? Launched back in […]

Google is constantly evolving its search algorithms and features, and its latest addition, AI Overviews, has the potential to significantly impact the digital advertising landscape. But what exactly are Google AI Overviews, how do they work, and most importantly, how they might affect ad publishers and their revenue? Currently available in the US and UK, […]

Here’s a quick history lesson: Back in the day, before digital monetization and ad tech fully developed, advertising deals were primarily handled manually by marketers. To keep track of these agreements and manage them effectively, the Insertion Order was born. This document became essential for organizing and documenting ad deals before the era of programmatic […]

Looking for ways to boost your Google AdSense revenue before 2024 wraps up? With the right optimization strategies, even small adjustments to your AdSense setup can significantly increase your earnings. We’re giving you five strategies you can implement today from our comprehensive guide, “The Ultimate Guide to Increasing AdSense Revenue in 2024”. This playbook is […]

As a publisher, you put a lot of time and resources into making your site attractive to advertisers. You create top-notch content, optimize your site performance, and work on producing a positive user experience that keeps your audience coming back for more. But attracting advertisers is just the first step. To truly maximize your advertising […]

At Snigel, we’re lucky to have a team of interesting personalities. To celebrate that, we’ve decided to start a fun blog series called Meet the Snigeler. Each month, we’ll introduce you to one of our amazing Snigelers by asking them 10 questions, so you can get to know the people behind the scenes. We’re kicking […]