Reddit, the self-proclaimed “front page of the internet,” has become a digital giant. Boasting over 73.1 million daily active users and ranking as the 9th most visited website globally, its influence is undeniable. But why is Reddit so popular, and can publishers leverage this platform’s popularity? When Did Reddit Become So Popular? Launched back in […]

Google is constantly evolving its search algorithms and features, and its latest addition, AI Overviews, has the potential to significantly impact the digital advertising landscape. But what exactly are Google AI Overviews, how do they work, and most importantly, how they might affect ad publishers and their revenue? Currently available in the US and UK, […]

Here’s a quick history lesson: Back in the day, before digital monetization and ad tech fully developed, advertising deals were primarily handled manually by marketers. To keep track of these agreements and manage them effectively, the Insertion Order was born. This document became essential for organizing and documenting ad deals before the era of programmatic […]

Looking for ways to boost your Google AdSense revenue before 2024 wraps up? With the right optimization strategies, even small adjustments to your AdSense setup can significantly increase your earnings. We’re giving you five strategies you can implement today from our comprehensive guide, “The Ultimate Guide to Increasing AdSense Revenue in 2024”. This playbook is […]

As a publisher, you put a lot of time and resources into making your site attractive to advertisers. You create top-notch content, optimize your site performance, and work on producing a positive user experience that keeps your audience coming back for more. But attracting advertisers is just the first step. To truly maximize your advertising […]

At Snigel, we’re lucky to have a team of interesting personalities. To celebrate that, we’ve decided to start a fun blog series called Meet the Snigeler. Each month, we’ll introduce you to one of our amazing Snigelers by asking them 10 questions, so you can get to know the people behind the scenes. We’re kicking […]

As most publishers know, advertising revenue fluctuates throughout the year. It’s a predictable pattern—some quarters boost ad earnings, while others, like the start of the year or the summer months, see a slowdown. In ad tech, this can be seen in an eCPM Seasonality. The ideal time to optimize your ad monetization is before peak […]

As a publisher, you might have come across the advertising terms eCPM and CPM and assumed they mean the same thing. It’s a common mix-up, but there’s important differences between the two. In this post, we’ll dive into what eCPM is, how it differs from CPM, and why understanding this distinction is crucial for your […]

Earlier this month, a U.S. Federal judge delivered a significant ruling, stating that Google violated an antitrust law. The court’s ruling asserted “Google is a monopolist, and it has acted as one to maintain its monopoly. It has violated Section 2 of the Sherman Act.” United States v. Google LLC (2020) To provide some context, […]

After over four years of working towards it, Google has finally relented and scrapped the removal of third-party cookies but there’s a catch. Google is now proposing that users have the choice to opt in, or out, in the Chrome web browser using a tool similar to Apple’s ATT (app tracking transparency) prompt. As people […]