Just like you can’t win the lottery without buying a ticket, you can’t expect your ad monetization strategy to perform on autopilot. If you’re a publisher looking to get the most out of every impression on your site, yield optimization isn’t optional, it’s essential. Let’s walk through what it is, why it matters, and how […]

Before we talk about email hashing, we first need to discuss the context – the history of third-party cookies. Cookies were originally invented to help websites track their visitors and what sites their visitors previously visited. They essentially function as a tracking code placed on a user’s device, allowing sites to recognize returning visitors and […]

Between AdTech and antitrust trials against Google, the Privacy Sandbox reversing course on cookie deprecation, and AdSense shaking up its revenue model, 2024 was anything but quiet for the AdTech industry. We’re not claiming to have a crystal ball, but we do keep a close eye on where things are headed. Here are the key […]

Have you noticed a drop in traffic and click-through-rates on your website? You’re not the only one. Many publishers are seeing a dip, and it’s not because people have stopped searching – it’s because the way they search has changed. Some in the industry have recently claimed that SEO is dead, but that’s far from […]

Video ads are dominating the digital advertising landscape in 2025, and it’s easy to see why. With their ability to captivate audiences and drive engagement, video ads pack a punch that traditional display ads just can’t match. In fact, 95% of brands now consider video marketing a key part of their strategy—and publishers like you […]

During any browsing session, you’ve likely encountered dozens of banner ads—and for good reason. These ads are popular because they’re versatile, eye-catching, and cost-effective. So much so that global ad spending on digital banner advertising is projected to reach $174.10 billion in 2024. The first banner ad made its debut online in 1994, and since […]

Ever wonder why some websites seem to effortlessly climb to the top of Google search results while others—despite having great content—struggle to gain visibility? It often comes down to how well they align with Google’s quality guidelines, particularly two key concepts: E-E-A-T (Expertise, Experience, Authority, Trust) and YMYL (Your Money or Your Life). For publishers, […]

As a publisher, you’re likely always looking for ways to maximize your revenue. But have you ever wondered how those ads on your site actually make their way there? The answer often lies in something called an ad exchange. With digital advertising projected to hit a staggering $740.3 billion by 2024, understanding how ad exchanges […]

Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics platform. This powerful tool gives publishers a deeper understanding of user behavior across their websites and apps. GA4 replaces Universal Analytics, which stopped processing new hits on July 1, 2023. This transition marks a significant shift in how website data is collected and […]

Reddit, the self-proclaimed “front page of the internet,” has become a digital giant. Boasting over 73.1 million daily active users and ranking as the 9th most visited website globally, its influence is undeniable. But why is Reddit so popular, and can publishers leverage this platform’s popularity? When Did Reddit Become So Popular? Launched back in […]