FAQ

Choose a category to find the answers to the most common questions we get asked.

General
Technical
Payments/Finance

What are Snigel’s criteria for partnering with a publisher?

The following criteria guides which publishers we work with:

  • Publishers with unique, high quality content with high quality traffic from reputable sources [referral, SEO, Social etc.) – we will not on-board any publisher if we feel their traffic is fraudulent or ‘bot’ driven
  • A minimum of 2 Million Page Views per month
  • A willingness to share traffic history and recent advertising benchmarks
  • Majority of traffic from major ad markets such as the US, UK, Canada, Australia, Germany & Western EU
  • An openness to new ideas, progressive ad formats and Native Video are not necessarily requirements, but are very much encouraged.

Why should I work with Snigel?

Besides our extensive experience in the market, we are proud to say that 99% of our publishers are still working with us since they on-boarded. We work round the clock to optimize and test new strategies to increase your revenue. In most cases we can achieve a 30-50% uplift in revenue.

How does your onboarding process work?

  1. We learn as much as possible about a prospective publisher’s site, business, and audience. We feel it is extremely important to understand a publisher’s priorities – their revenue, user experience, growth, or all of this and more.
  2. We ask for recent benchmarks and explore what the expectations and goals of our publishers are.
  3. We work on a plan of action and agree on how/what percentage of a publisher’s traffic we will begin optimizing with our technology.

What kind of publishers does Snigel partner with?

We partner with a variety of publishers across different niches but we work extensively with Technology, Gaming, Education, Music, and Auto content. Generally speaking, as long as a publisher runs or is open to running display advertising and has at least 2 Million Page Views per month, we can help!

How can I start working with Snigel?

Just fill out the contact form or email us directly to [email protected] and a member of our publisher success team will reach out to you and talk you through the onboarding process.

How do I know you will increase my revenue?

We only onboard publishers where we are certain we can make a meaningful difference to their ad performance.

With each and every publisher we on-board, we carefully review their existing monetization strategy and customize our solutions to their unique needs to set them up for success from the very start. On average, publishers who partner with us see an increase in ad revenue of 30%+.

How long will it take to go live?

We aim to have you ready as fast as possible. The process for going live is approximately 1- 2 weeks.

This includes getting your site approved with our various SSPs, Exchanges, and Demand Partners (usually the most time-consuming part), creating a successful strategy for your site, and creating your customized ad configuration on our back-end. We feel it is crucial to set our publishers up for success from the outset.

What is Snigel’s pricing/cost structure?

We operate on a competitive revenue share model. For more information please contact [email protected].

It is important to note that we don’t charge any consultancy fees, retainers, or ad serving fees. In addition to our Header Bidding and Native Video solutions, we provide you with our IAB certified Consent Management Platform AdConsent and provide on-going consultation and support to ensure we continuously improve yield and performance.

What sort of support do you offer to new and existing publishers?

A member of our Ad Operations team will be on hand to support you the moment you join Snigel to monitor, guide and support you.

Our development team is also on hand to help support the initial integration and can assist with more complex technical issues as they arise. We don’t just offer a ‘set-and-forget’ model – your account manager will be constantly monitoring performance, suggesting new ideas, and coming to you with creative approaches to develop your various revenue channels.

This is one of the things that sets us apart from many of our competitors. We pride ourselves on service.

How long before I see results?

Once our ad tags are correctly integrated on your site, the real work on our side begins. Firstly, our demand and advertising partners need to learn the nuances of your traffic patterns and adjust their bidding strategy accordingly. On our side, our machine learning algorithms need some initial data before self-optimizing.

With that said, it can take a number of weeks before publishers see the full impact of our ad technology, though it is not uncommon to see strong results within the first 2-3 days of going live.

It’s important to remember our Ad Operations Team will be in constant contact to continuously tweak and optimize your setup for the best possible performance throughout your onboarding and beyond.

How many publishers do you currently work with?

We currently manage 200+ publishers spread across the globe. Our remote structure enables us to service publishers from Singapore to Sydney, Florida to Kyrgyzstan, and beyond! We’re very selective about the publishers we onboard, as each new site requires significant investment and upkeep from the Snigel team to ensure optimal performance.

Where are you based?

Our headquarters is in Dublin and we have remote teams operating in Austria, Portugal, Poland, and the UK. We’re always keen to meet offline so reach out if you’re near one of our locations.

Why do I need a CMP (consent management platform)?

If you have an audience in the EU and California you will need a mechanism to capture consent from such users. A CMP automates the process of capturing user consent and ensuring you remain compliant with both GDPR and CCPA, by obtaining user consent for data collection. When targeted ads are shown to users, different data sets and cookie information is collected to deliver more targeted advertising. GDPR and CCPA require that users understand and provide explicit consent for such ad targeting.

Furthermore, there is an increasing trend for SSPs to not submit bid requests on ad inventory where no consent string exists which has a negative impact on CPMs – basically with no CMP in place publishers will see lower yielding contextual advertising showing on their sites.

I am not very technical, will I be able to implement Snigel’s solution?

Absolutely! If you are able to implement AdSense on your site, you shouldn’t have any issues adding our tags. We simply require some Java Script tags to be added to the ‘Head’ and ‘Body’ of your site. If you do run into any issues, rest assured that our development team will be on hand to walk you through the process and, in some cases, we will set up an integration call with you and your team to guide you through the process step-by-step.

What Web Technologies do you support?

The beauty of our technology is that we can tweak it to integrate with virtually all programming languages. Our tags will work with everything from Asp.net, HTML5, WordPress, and Laravel to Pearl. In short, if your site can support AdSense or GPT (Ad Manager’s Ad Code) it can accommodate our code. If for some reason you have an unusual web architecture, feel free to reach out and we will see how we can support you.

Are you GDPR and CCPA Compliant?

Yes! In fact, we have developed our own GDPR IAB-approved Consent Management Platform (CMP) which you can check out here and here. We are one of a select few ad providers who have developed our own CMP solution and we have recently updated this to cover the California Consumer Privacy Act (CCPA).

We provide our CMP as a value-added service and it comes baked into our Header Bidding solution, AdEngine. For more specifics regarding our CMP, please contact us.

Which demand partners does Snigel integrate with?

We are integrated with all major demand partners and SSPs. We have seats with all the major players including Appnexus, Rubicon, District M and OpenX to name but a few.

Do you offer a Server to Server (S2S) side solution?

Yes we do. We combine the benefits of S2S with our core client-side solution AdEngine by delivering a hybrid Header Bidding platform. AdEngine integrates S2S demand from both Google Open Bidding + Amazon TAM and our own bidding server to ensure absolute yield is maximized on each and every impression.

How can you guarantee high quality ads on my site?

We integrate sophisticated anti-malware software within AdEngine to ensure the highest possible ad quality. We also work with publishers to ensure robust blocklists are in place and that there’s no channel conflict with direct partnerships/sponsorships.

Will Snigel’s solution slow down my site?

Firing up real-time bids may naturally cause a small delay until ads are shown, but the delay is minimal and we constantly monitor the performance. Part of our offering to you is our continuous optimization for latency, ensuring maximum page speed and user experience.

What are your payment terms?

We pay all of our publishers on a NET 30 basis (completed month of activity + 30 days).

How do you pay publishers?

We pay all of our publishers via bank wire transfer.

What currencies do you support?

We can report revenue in both EUR and USD. We can pay publishers in either currency.

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