FAQ

At Snigel, our partnerships go beyond just numbers. We’re in search of publishers who are not only meeting benchmarks but are also on track for remarkable growth.

Our strategy centers around one-on-one engagements with each publisher, focusing on customized ad setups that enhance website performance and revenue. That means we inevitably have to pass up on partnership opportunities where we’re not the right fit.

While we consider publishers generating around $300 USD per day, this is just a starting point. Simply reaching this financial threshold isn’t enough; we work with publishers who demonstrate the potential to significantly scale their performance.

Here’s what we look for in our potential partners:

• Excellence in Content: We prioritize publishers with unique, engaging, and high-quality content. Your site should be a destination for genuine, value-driven engagement.
• Authentic Traffic Sources: Your audience should come from reputable and reliable sources. We rigorously assess traffic to ensure it’s free from any fraudulent or bot-driven activities.
• Engagement and Reach Metrics: Metrics like pageviews, time-on-site, and a diverse geographic audience, especially from top-tier regions, are essential indicators of your site’s health and potential.

We consider all of the above when evaluating your website. If your site embodies these qualities, we’re excited to explore a partnership with you.

Besides our extensive experience in the market and market-leading technology, we are proud to provide a dedicated adops expert to every website we work with. Snigel works round the clock to optimize and test new strategies to increase your revenue. In most cases we can achieve a 30-100% uplift in revenue.

1. We learn as much as possible about a prospective publisher’s site, business, and audience. We feel it is extremely important to understand a publisher’s priorities – their revenue, user experience, growth, or all of this and more.
2. We ask for recent benchmarks and explore what the expectations and goals of our publishers are.
3. We work on a plan of action and agree on how/what percentage of a publisher’s traffic we will begin optimizing with our technology.

We partner with a variety of publishers across different niches but we work extensively with Technology, Gaming, Education, Music, and Auto content. Generally speaking, as long as a publisher runs or is open to running display advertising and has at least 2 Million Page Views per month, we can help!

Just fill out the contact form or email us directly to [email protected] and a member of our publisher success team will reach out to you and talk you through the onboarding process.

We only onboard publishers where we are certain we can make a meaningful difference to their ad performance.

With each and every publisher we on-board, we carefully review their existing monetization strategy and customize our solutions to their unique needs to set them up for success from the very start. On average, publishers who partner with us see an increase in ad revenue of 30%+.

We aim to have you ready as fast as possible. The process for going live is approximately 1- 2 weeks.

This includes getting your site approved with our various SSPs, Exchanges, and Demand Partners (usually the most time-consuming part), creating a successful strategy for your site, and creating your customized ad configuration on our back-end. We feel it is crucial to set our publishers up for success from the outset.

We operate on a competitive revenue share model. For more information please contact [email protected].

It is important to note that we don’t charge any consultancy fees, retainers, or ad serving fees. In addition to our Header Bidding and Native Video solutions, we provide you with our IAB certified Consent Management Platform AdConsent and provide on-going consultation and support to ensure we continuously improve yield and performance.

A member of our Ad Operations team will be on hand to support you the moment you join Snigel to monitor, guide and support you.

Our development team is also on hand to help support the initial integration and can assist with more complex technical issues as they arise. We don’t just offer a ‘set-and-forget’ model – your account manager will be constantly monitoring performance, suggesting new ideas, and coming to you with creative approaches to develop your various revenue channels.

This is one of the things that sets us apart from many of our competitors. We pride ourselves on service.

Once our ad tags are correctly integrated on your site, the real work on our side begins. Firstly, our demand and advertising partners need to learn the nuances of your traffic patterns and adjust their bidding strategy accordingly. On our side, our machine learning algorithms need some initial data before self-optimizing.

With that said, it can take a number of weeks before publishers see the full impact of our ad technology, though it is not uncommon to see strong results within the first 2-3 days of going live.

It’s important to remember our Ad Operations Team will be in constant contact to continuously tweak and optimize your setup for the best possible performance throughout your onboarding and beyond.

We currently manage 200+ publishers spread across the globe. Our remote structure enables us to service publishers from Singapore to Sydney, Florida to Kyrgyzstan, and beyond! We’re very selective about the publishers we onboard, as each new site requires significant investment and upkeep from the Snigel team to ensure optimal performance.

Our headquarters is in Dublin and we have remote teams operating in Austria, Portugal, Poland, and the UK. We’re always keen to meet offline so reach out if you’re near one of our locations.

If you have an audience in the EU and California you will need a mechanism to capture consent from such users. A CMP automates the process of capturing user consent and ensuring you remain compliant with both GDPR and CCPA, by obtaining user consent for data collection. When targeted ads are shown to users, different data sets and cookie information is collected to deliver more targeted advertising. GDPR and CCPA require that users understand and provide explicit consent for such ad targeting.

Furthermore, there is an increasing trend for SSPs to not submit bid requests on ad inventory where no consent string exists which has a negative impact on CPMs – basically with no CMP in place publishers will see lower yielding contextual advertising showing on their sites.