Easily and cohesively comply with GDPR & CCPA

200+ Websites
4 Billion Ad Impressions
180 Million Unique Visitors

Consent management platform

AdConsent is our IAB-registered Consent Management Platform (CMP) that empowers users to decide on the level of ad targeting they are comfortable with so your site complies with privacy regulations.

GDPR & CCPA compliance

Our CMP keeps your site speed intact while remaining 100% compliant with both the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

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Illustration of browser window to comply with TCF 2.0 (Consent Management Platform CPM)

Included with AdEngine

We provide our CMP as a value-added service, baked into our core AdEngine product.

It is customizable and future-proof so it can be easily rolled out to meet new demands and regulations.

Why do I need a CMP?

If you have an audience in the EU and California you will need a mechanism to capture consent from such users. A CMP automates the process and ensures you remain compliant with regulations.

When targeted ads are shown to users, data and cookie information is collected to deliver more personalized advertising. GDPR and CCPA require that users understand and provide explicit consent for such ad targeting.



  • Most lightweight solution of its kind
  • Registered in accordance with the IAB Transparency + Consent Framework
  • Compliant with GDPR & CCPA
  • Free integration with AdEngine
  • Updated regularly to comply with new legislation and evolving compliance requirements

Since we have started using Snigel things have progressed exactly how they said they would. Revenue has increased. The team at Snigel have expertise and dedication and are easy to deal with. We look forward to a continued relationship with them.

Raina Hawley

Ever since the Google Panda algorithm affected our website, we avoided any advertisement platform other than AdSense. Chris has been patiently explaining what they do at Snigel and finally we were convinced to try it out. Not only has the team helped us increase our revenue, they are very friendly yet professional.


I had tried several other ad inventory solutions previously and none of them had worked. However, with Snigel, I was quite happy to see that I was earning 10 to 15% more during the initial few months. Once we optimized the number of ads and got several networks on board, the percent increased well beyond 40%.

Aseem Kishore

Our friends at Snigel initially delivered a dramatic increase in ad revenue as promised. And they kept going. Pitching new ideas, new networks, new placements. When GDPR came along, they had solutions. When an algorithm changes, they ran A/B tests to see what would be the best. The people at Snigel will actually deliver.

Bill Jelen

Snigel has been instrumental in helping us navigate cryptic ad policies, respect our user’s privacy, and increase ad revenue. Partnering with Snigel has optimized our ad stack and removed the challenge of managing things on our own.

Justin Nemeth
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