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Squeeze every dollar out of your ad impressions

200+ Websites
4 Billion Ad Impressions
180 Million Unique Visitors
Snigel Header Bidding Solution

Snigel’s Header Bidding Solution

AdEngine is our header bidding solution and our core monetization platform.

This advanced technology enables multiple demand sources to bid on the same ad inventory at the same time, delivering the highest winning bid on each and every ad impression.

Increased competition translates to significantly more revenue for you.

Header Bidding Speed

Your site speed and latency are monitored to ensure there’s minimal impact, creating the ideal balance between revenue and user experience.

Snigel Header Bidding Solution

What is Header Bidding?

Without Snigel

AdEngine_Without Snigel

With Snigel

AdEngine_With Snigel (1)

Machine Learning Optimization

AdEngine utilizes sophisticated machine learning to optimize each and every bid on your ad inventory to ensure we deliver the most competitive CPMs on every impression.

All major demand sources, SSPs and ad exchanges are integrated to capture bids from as wide a pool as possible, increasing auction intensity and delivering the highest winning bid possible.



  • Lightweight
  • Integration with all major demand sources, SSPs & ad exchanges
  • PMP campaign plugin capability
  • Programmatic direct plugin capability

Technical Specifications

  • Asynchronous ad loading
  • Machine learning optimization
  • Customizable timeout structure
  • Automated deployment of header bidding units
  • Multi-platform & flexible ad sizes support
  • Malvertising filtering system
  • Smart re-auctioning technology
  • Adblock revenue recovery

Ever since the Google Panda algorithm affected our website, we avoided any advertisement platform other than AdSense. Chris has been patiently explaining what they do at Snigel and finally we were convinced to try it out. Not only has the team helped us increase our revenue, they are very friendly yet professional.


Since we have started using Snigel things have progressed exactly how they said they would. Revenue has increased. The team at Snigel have expertise and dedication and are easy to deal with. We look forward to a continued relationship with them.

Raina Hawley

I had tried several other ad inventory solutions previously and none of them had worked. However, with Snigel, I was quite happy to see that I was earning 10 to 15% more during the initial few months. Once we optimized the number of ads and got several networks on board, the percent increased well beyond 40%.

Aseem Kishore

Our friends at Snigel initially delivered a dramatic increase in ad revenue as promised. And they kept going. Pitching new ideas, new networks, new placements. When GDPR came along, they had solutions. When an algorithm changes, they ran A/B tests to see what would be the best. The people at Snigel will actually deliver.

Bill Jelen

Snigel has been instrumental in helping us navigate cryptic ad policies, respect our user’s privacy, and increase ad revenue. Partnering with Snigel has optimized our ad stack and removed the challenge of managing things on our own.

Justin Nemeth
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