Top AdTech Trends to Watch in 2025
Between AdTech and antitrust trials against Google, the Privacy Sandbox reversing course on cookie deprecation, and AdSense shaking up its revenue model, 2024[...]
Banner Ad Sizes for Maximum Viewer Engagement
During any browsing session, you’ve likely encountered dozens of banner ads—and for good reason. These ads are popular because they’re versatile, eye-catching,[...]
What is Malvertising And How Can Publishers Protect Themselves?
Imagine visiting your favorite website, only to be bombarded by unexpected pop-ups or redirected to a suspicious[...]
First Price vs Second Price Auctions – Which is Better for Publishers?
If you’ve been in the programmatic advertising game for a while, you’ve probably heard[...]
