Hashed Emails: Why They Matter for Publishers
Before we talk about email hashing, we first need to discuss the context – the history of third-party cookies. Cookies were originally invented to help websites track[...]
VPAID vs VAST Differences: The Basics of Video Ad Tags
If you’re running video ads on your site, you’ve probably come across two familiar acronyms: VPAID vs VAST.[...]
What is Malvertising And How Can Publishers Protect Themselves?
Imagine visiting your favorite website, only to be bombarded by unexpected pop-ups or redirected to a suspicious[...]
What is an Ad Exchange: A Beginner’s Guide For Publishers
As a publisher, you’re likely always looking for ways to maximize your revenue. But have you ever[...]
