Ad Tech & Ad Ops

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July 16, 2024

Do Video Ads Impact Your SEO?

We all know that adding video ads to your website can really bump up your revenue—sometimes by as much as five to ten times more than regular display[...]

July 8, 2024

Real-Time Bidding vs Header Bidding: Everything You Need to Know

Real-time bidding (RTB) is the automated process of buying and selling ad inventory via live auctions.[...]

June 25, 2024

What Makes the Best App Advertising Network (with 7 Options)

Most blogging websites have a very similar format — a header followed by long blocks of text — whereas[...]

June 28, 2024

Ad Network vs Ad Exchange vs Ad Server: Complete Guide

Ad networks, ad exchanges, ad servers — it’s difficult to keep track of all the terms used in digital advertising,[...]

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