We all know that adding video ads to your website can really bump up your revenue—sometimes by as much as five to ten times more than regular display[...]
Real-time bidding (RTB) is the automated process of buying and selling ad inventory via live auctions.[...]
Most blogging websites have a very similar format — a header followed by long blocks of text — whereas[...]
Ad networks, ad exchanges, ad servers — it’s difficult to keep track of all the terms used in digital advertising,[...]