If you’re running video ads on your site, you’ve probably come across two familiar acronyms: VPAID vs VAST. Maybe you’ve used one or both without thinking much about it—or maybe you’re not sure which one makes sense for your setup. Here’s the short version: VAST is widely supported and fast. VPAID adds interactivity, but it’s […]

Big news from the Snigel team! We’re teaming up with Publisher Collective in a strategic merger that’s going to take things to the next level. This partnership will open up exciting new opportunities for the publishers we work with.. You can read the full, formal announcement below—but trust us, we’re thrilled about what’s coming next! […]

As a publisher, choosing the right native advertising platforms can mean the difference between steady revenue growth and missed opportunities. Native ads are more than just an alternative to traditional display ads—they’re a way to integrate relevant, engaging content into your site while maintaining a seamless user experience. But with so many platforms out there, […]

When it comes to monetizing your website, showing users the right ads at the right time can be the difference between mediocre and outstanding revenue. If you’re a publisher looking to grow your ad revenue without compromising user experience, contextual advertising is a must-have in your monetization strategy. Gone are the days when ad targeting […]

Interstitial ads have long been a staple in the world of online advertising. These full-screen ads, which appear between content transitions (like when moving from one page to another, or between levels in a game), are incredibly effective for capturing attention and generating revenue. However, while interstitials can be a powerful tool, they can also […]

AdSense is one of the most well-known ad monetization solutions. While many publishers can earn more revenue by switching to a header bidding solution, some publishers are better off staying with AdSense or using a combination of AdSense and header bidding. In this guide, we cover how to know if you should actually look for […]

Increasing organic traffic is a key priority for most publishers; you work hard creating your content, so of course you want more of your audience to enjoy it. More traffic means more opportunities to build engagement, drive conversions, and grow your brand – all without having to pay for ads. But here’s the real bonus: […]

Imagine visiting your favorite website, only to be bombarded by unexpected pop-ups or redirected to a suspicious site. You’d leave immediately, right? That’s the power—and the problem—of malvertising. It’s a deceptive form of online advertising that not only frustrates users but can also damage publishers’ reputations, revenue, and trustworthiness. For publishers, malvertising is more than […]

If you’ve been in the programmatic advertising game for a while, you’ve probably heard of “first price” and “second price” auctions. But what do they really mean for you, and why should you care? Advertisers are constantly competing for your ad space. The big question is: how much do they pay when they win? That’s […]

Q4 is a prime time for publishers to capitalize on increased ad demand, with holiday campaigns in full swing and political ads flooding the market. The 2024 presidential election alone is expected to drive a staggering $12 billion in ad spend, highlighting significant monetization opportunities for publishers. If you’re looking to tap into this opportunity, […]