Imagine visiting your favorite website, only to be bombarded by unexpected pop-ups or redirected to a suspicious site. You’d leave immediately, right? That’s the power—and the problem—of malvertising. It’s a deceptive form of online advertising that not only frustrates users but can also damage publishers’ reputations, revenue, and trustworthiness. For publishers, malvertising is more than […]

If you’ve been in the programmatic advertising game for a while, you’ve probably heard of “first price” and “second price” auctions. But what do they really mean for you, and why should you care? Advertisers are constantly competing for your ad space. The big question is: how much do they pay when they win? That’s […]

Q4 is a prime time for publishers to capitalize on increased ad demand, with holiday campaigns in full swing and political ads flooding the market. The 2024 presidential election alone is expected to drive a staggering $12 billion in ad spend, highlighting significant monetization opportunities for publishers. If you’re looking to tap into this opportunity, […]

With third-party cookies losing their grip on digital advertising, Google has introduced the Topics API as a privacy-focused alternative for interest-based ads. This new technology is designed to deliver relevant ads without relying on individual tracking or compromising personal data. Replacing Google’s earlier proposal, Federated Learning of Cohorts (FLoC), which faced privacy concerns, the Topics […]

Google Ad Exchange (also called Google AdX or just AdX) is a marketplace where digital advertising space is bought and sold in real time. To join Google Ad Exchange (Google AdX), you can either set up and manage an account yourself or work with a Google AdX partner who will manage the account for you. […]

When it comes to monetizing a website, choosing the right ad network is one of the most important decisions a publisher can make. An ad network is a platform that connects advertisers with publishers, helping to match ad spaces on websites with relevant advertisers looking to reach specific audiences through engaging content. But not all […]

As a publisher, you’re always looking for ways to maximize your ad revenue while maintaining a seamless user experience. One strategy that can help you achieve both is traffic shaping. But what exactly does it involve, and how can you use it to improve your programmatic ad performance? In this post, we’ll walk you through […]

Although programmatic advertising has revolutionized the advertising technology industry, there are still some misunderstandings about how it works. This is the definitive guide to what programmatic advertising is, how it works, and how it will continue to evolve in the future. What is Programmatic Advertising? Programmatic advertising is the process of buying and selling advertising […]

Along with social media and video, voice search has transformed the way people interact with the internet. The rise in popularity of smart speakers, virtual assistants, and voice-enabled devices, means more and more people are using their voices to search for information, products, and services online. In fact, it’s predicted that around 80% of all […]

As publishers, we’ve all come across ads that just don’t feel right. You know the ones—they seem a bit off, maybe even misleading. These are what we call “ads with fallacies,” and they can be more than just a nuisance. These fallacies in advertising not only disrupt the user experience but can also have a […]