Ira Nikolaou

Ira is Snigel's Head Of Marketing. She supports our team and publishers by creating awesome guides on the latest adtech trends. Ira's background is in software development, communications, and media.


VAST Errors Guide: What They Are And How to Resolve Them

VAST (Video Ad Serving Template) Errors can significantly impact the success of a video ad campaign. When a VAST error occurs, the video ad may not play correctly or may not play at all, leading to a poor user experience and a decrease in ad engagement. As a publisher wanting to make the most out […]

25 Best SSPs for Publishers in 2023 – The Ultimate One-Stop Guide

The programmatic advertising industry has come a long way in the last few decades, and today, digital publishers have no shortage of ad tech providers to choose from. And for publishers that want to bring in more ad revenue (and who doesn’t?), supply-side platforms (SSPs) have become a popular option. That’s why there are virtually […]

Publisher Revenue – 2023 eCPM Predictions Calendar

Covid-19 and the resulting recession have significantly impacted publisher revenue. As businesses have been forced to close or limit operations, advertising budgets have been cut, resulting in a decrease in revenue. Additionally, the unpredictability of the economy has made it difficult for publishers to anticipate their income, as advertising campaigns can be canceled or postponed […]

CBPE Investment In Snigel

Dublin, Ireland 12th January 2023: CBPE Capital LLP (“CBPE”) and Snigel Web Services Limited (“Snigel”) are pleased to announce that CBPE has made a significant investment in Snigel, a leading advertising technology company that helps online publishers (website owners) monetize their traffic through programmatic advertising.

Rewarded Video Ads: Everything You Need To Know

Rewarded video ads are a popular and effective form of advertising. Users can earn rewards, such as virtual currency or in-game items, by watching a video ad. These ads have become more popular in recent years because they engage users and increase brand awareness. In this blog post, we will examine the benefits of rewarded […]

AdX Reseller: Everything Publishers Need to Know in 2023

Google Ad Exchange (or Google AdX) is used by 71% of the market. This means 70% of ad inventory buyers and sellers are on Google AdX. Naturally, every publisher would want to use Google AdX. It is one of the best AdSense alternatives, has the best (high-paying) advertisers/brands, high competition, and advanced features, leading to […]

[VIDEO] The Best Google AdX Partners (2023) How To Select One

Are you looking to find a trustworthy Google Adx partner to help increase your ad revenue? It can be difficult to sift through the wide range of companies and the solutions they offer. In this post, we’ll cover: What to look for in a Google AdX partner or header bidding company How to find the […]

(VIDEO) What is Header Bidding? The Definitive Ad Tech Guide 2023

Header bidding programmatic technology enables publishers to simultaneously offer their ad inventory to multiple ad demand sources, increasing ad revenue. Keep on reading to learn how you can benefit from this technology to boost your display advertising revenue dramatically. What is Header Bidding? Header bidding is a programmatic advertising technology that lets publishers simultaneously offer […]

Top 12 AdSense Alternatives That Can Increase Website Revenue (2023)

Google AdSense is one of the most established ways for website owners to sell advertising space on their websites. Established by Google in 2003, it has the largest footprint of all ad networks and is a great option for smaller website owners who are starting to monetize their content. Larger websites can benefit from AdSense […]

CPM Drop | Top 10 Reasons Your Ad Revenue Is Lower

CPM drop is a publisher’s nightmare. This is primarily because it’s hard to determine the cause of decreasing ad revenue. While no publisher sees their revenue constantly increase throughout the year, you should know the reason for those lows (and highs). Whether they’re caused by internal changes (website updates, new ad formats, etc.) or external […]

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