Ira Nikolaou

Ira is Snigel's Online Marketing Executive. She supports our team and publishers by creating awesome guides on the latest adtech trends. Ira has studied software development, communications, and media.


Snigel Ranked For Deloitte Fast 50 Awards

Snigel ranked number 24 in the 2021 Deloitte Technology Fast 50, a ranking of the 50 fastest growing technology companies in Ireland. This is the second year in a row that Snigel ranked within the top 25 companies. Rankings are based on average percentage revenue growth over four years. Speaking about the company’s ranking and […]

What is Programmatic Advertising? The Definitive Guide (2021)

Although programmatic advertising has revolutionized the advertising technology industry, there are still some misunderstandings about how it works. This is the definitive guide to what programmatic advertising is, how it works, and how it will continue to evolve in the future. What is Programmatic Advertising? Programmatic advertising is the process of buying and selling advertising […]

What is Header Bidding? The Definitive Ad Tech Guide (2021)

Header bidding programmatic technology enables publishers to simultaneously offer their ad inventory to multiple ad demand sources, increasing ad revenue. Keep on reading to learn how you can benefit from this technology to boost your display advertising revenue dramatically. What is Header Bidding? Header bidding is a programmatic advertising technology that lets publishers simultaneously offer […]

Top 12 AdSense Alternatives That Can Increase Website Revenue (2021)

Google AdSense is one of the most established ways for website owners to sell advertising space on their websites. Established by Google in 2003, it has the largest footprint of all ad networks and is a great option for smaller website owners who are starting to monetize their content. Larger websites can benefit from AdSense […]

How To Choose A Google AdX Partner (2021)

Are you looking to find a trustworthy Google Adx partner to help increase your ad revenue? It can be difficult to sift through the wide range of companies and the solutions they offer. In this post, we’ll cover what to look for in a header bidding or AdX partner. Why Do You Need A Google AdX […]

What is First Input Delay (FID)? Top 5 Ways to Improve your Score

All of us have visited a web page that seems frozen and unresponsive to user input. Until recently, the Google SERP rankings had not given this experience much attention. Starting mid-June 2021 that will change as Core Web Vitals will influence Google’s SERP rankings. This means pages with poor Core Web Vitals could drop down the […]

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