Ad Tech & Ad Ops

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July 29, 2024

CPM vs CPC: What AdSense’s New Payment Structure Means for Publishers

If you’ve been in the digital advertising game for a while, you’ve likely encountered[...]

July 16, 2024

Do Video Ads Impact Your SEO?

We all know that adding video ads to your website can really bump up your revenue—sometimes by as much as five to ten times more than regular display[...]

July 8, 2024

Real-Time Bidding vs Header Bidding: Everything You Need to Know

Real-time bidding (RTB) is the automated process of buying and selling ad inventory via live auctions.[...]

June 25, 2024

What Makes the Best App Advertising Network (with 7 Options)

Most blogging websites have a very similar format — a header followed by long blocks of text — whereas[...]

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