The GA4 Metrics Every Publisher Should Know
Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics platform. This powerful tool gives publishers a deeper understanding of user behavior[...]
Google AI Overview – Your New Competitor?
Google is constantly evolving its search algorithms and features, and its latest addition, AI Overviews, has the potential to significantly impact the digital advertising[...]
WordPress Optimization and Auditing: A How-To Guide
Keeping your WordPress website in good shape is essential to give your users a browsing experience that is quick, safe,[...]
Do Video Ads Impact Your SEO?
We all know that adding video ads to your website can really bump up your revenue—sometimes by as much as five to ten times more than regular display[...]
