How To Build a First-Party Data Strategy
After over four years of working towards it, Google has finally relented and scrapped the removal of third-party cookies but there’s a catch. Google is now proposing[...]
Google Pauses Cookie Deprecation: What This Means for Publishers
On July 22, 2024, Google announced that it was no longer deprecating third-party cookies in Chrome. This[...]
How to Choose a CMP (Consent Management Platform)
What are the pros and cons to using a Consent Management Platform? How do they work? Which CMPs should you choose for[...]
What is a PPID? The Ultimate Guide To Publisher Provided Identifiers 2023
PPID stands for Publisher Provided Identifiers. They are encrypted alphanumeric distinguishers[...]
