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November 21, 2023

How to Choose a CMP (Consent Management Platform)

What are the pros and cons to using a Consent Management Platform? How do they work? Which CMPs should you choose for[...]

July 20, 2023

What is a PPID? The Ultimate Guide To Publisher Provided Identifiers 2023

PPID stands for Publisher Provided Identifiers. They are encrypted alphanumeric distinguishers[...]

June 13, 2023

Publisher Provided Signals: Unlocking the Potential of First-Party Data

In the ever-evolving world of digital advertising, online publishers must adapt to new technologies[...]

April 16, 2023

10 Best Alternatives To Third Party Cookies (2023) Definitive Guide

Recent IAB research found that publishers could lose up to $10 billion in ad revenue when third party[...]

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