Google Topics API: A Comprehensive Guide For Publishers
With third-party cookies losing their grip on digital advertising, Google has introduced the Topics API as a privacy-focused[...]
How To Build a First-Party Data Strategy
After over four years of working towards it, Google has finally relented and scrapped the removal of third-party cookies but there’s a catch. Google is now proposing[...]
Google Pauses Cookie Deprecation: What This Means for Publishers
On July 22, 2024, Google announced that it was no longer deprecating third-party cookies in Chrome. This[...]
How to Choose a CMP (Consent Management Platform)
What are the pros and cons to using a Consent Management Platform? How do they work? Which CMPs should you choose for[...]
