In 2019, 46% of the US population and 41% of the European population used adblocking. These locations were responsible for the most valuable traffic on the site, so our team needed to find a way to recover some of this blocked ad inventory.
Snigel’s engineers developed an anti-adblock solution that allowed us to bypass the ad blockers used by a large portion of American and European visitors. This technology displays carefully chosen ads compliant with the Acceptable Ads standards to adblock users. These high-quality campaigns are personalized for adblock users in order to provide a better experience and additional revenue, without compromising on site speed.
Snigel integrated adblock revenue recovery into our header bidding solution (AdEngine). This delivered an increase in revenue that didn’t compromise on user experience or site speed. As a result, the site was able to control its monetization and avoided implementing a paywall that would have led to negative feedback from users.
DeviceTests is the go-to destination for comprehensive reviews, articles, and tests of computer hardware, software, and accessories. They reached out to Snigel to improve their ad revenue, ad quality, and user experience while transitioning from a competing solution.
Make Tech Easier simplifies technology for users. This leading site has a strong focus on computer tutorials, how-to hacks, and fixes. The site used video as a key content channel Wanted to monetize their video content to boost revenue Achieved 104% increase in revenue and a 35% increase in ad impressions Goals MakeTechEasy’s users are highly […]
Windfinder provides wind and weather forecasts for over 45,000 places worldwide. Snigel’s engineering team partnered with SSPs to develop our C2S and S2S Header Bidding solution. This provided higher CPMs without changing the publisher’s ad layout.
