In this article, we’ll look at the difference between Google Adsense vs header bidding. We’ll also explore some common questions publishers have when deciding which option is best. Learn how you could increase the scope of advertisers that can bid on your inventory by incorporating header bidding instead of AdSense. What is AdSense? Google’s AdSense enables website owners […]

Snigel Recognised by the Financial Times as one of Europe’s Fastest Growing Companies The Financial Times announced their FT 1000 index today, outlining the fastest-growing EU companies, with Snigel ranked in position #372. The FT1000 is an annual index compiled by the Financial Times, in partnership with Statista of the fastest-growing companies throughout the EU. […]

Google’s Privacy Sandbox is a set of proposals to restructure the ad serving ecosystem in order to improve user privacy and provide a sustainable alternative to 3rd party cookies. Below we’ll explain what the main proposals are and how they’ll affect header bidding along with the ad tech industry. What is Federated Learning of Cohorts (FLoC)? […]

As a publisher, you’re looking to balance user experience and revenue. Native video is fast emerging as an effective format for delivering engaging, high-quality content to users, resulting in increased time-on-site and revenue. In this guide, we’ll cover the basics of how native video works for publishers. What is native video? A native video unit […]

Adding a native video player to your website can boost user engagement, time-on-site, and revenue. However, there are many crucial decisions to make: in-stream or out-stream? Should you make it float on mobile? How big should the player be? Where should you place it? This guide will cover everything you need to ensure native video […]

The Spectre and Meltdown attacks exploited vulnerabilities in modern CPUs that allowed hackers to access restricted user data. This could include passwords, personal data, and credit card numbers. In order to prevent these attacks, access to powerful features like SharedArrayBuffer and performance.measureMemory() was removed. In this post, we’ll look at how you can set up your site or application […]

When operating an ad-supported website, publishers tend to stick with traditional forms of monetization like display ads and native video. However, an overlooked yet powerful revenue driver are interactive ad units. In this article, we will explore what Interactive ad units can do, how they work, and if you should consider using them. What are […]

Winners of the prestigious Deloitte Technology Fast 50 2020 awards were announced last night in Dublin. Snigel is delighted to announce that we ranked number 12! Deloitte Technology Fast 50 2020 Winner Announced The Deloitte Technology Fast 50 Awards is one of Ireland’s foremost technology award programmes. It is a ranking of the country’s 50 […]