Ben Rycroft

Ben is Snigel's Sales Director. He works on business development and marketing - spreading the word about how Snigel can help publishers supercharge their ad revenue.


What Is CPM?

What Is CPM? CPM stands for “cost-per-mille” or “cost per thousand”. It’s a marketing term that refers to how much it costs an advertiser to have their ad appear 1,000 times on a website. The M in CPM comes from the Latin word mille which means one thousand. CPM is commonly used by publishers to […]

Google MCM (Multiple Customer Management) in 2022 : Definitive Guide

Google MCM Program (Multiple Customer Management) lets publishers access Google Ad Exchange through a 3rd party. It is the replacement for Google SPM (Scaled Partner Management) and a tool for publishers to increase their ad revenue and gain deeper insight into their Ad Exchange performance. This guide will cover the differences between MCM and SPM […]

Anti-Adblock – Stop Losing Advertising Revenue To Adblock

Anti-adblock solutions let website owners render ads even if a user has an Adblock tool enabled. This allows publishers to recover revenue. One of the biggest online trends of the past 5 years has been the rise of adblock tools and the subsequent impact for publishers. In this article, we’ll explain how adblock tools work […]

Consent Management in Advertising (What & Why)

Have you heard the expression “data is king” before? Allow us to complement it by saying that consent is the queen and advertising is the kingdom. Today, we’ll introduce you to consent management and tell you all about its importance to the ad industry. The right data delivers a competitive advantage for businesses. Take the […]

Google AdX vs AdSense (2022) Which Is Best For Your Site?

Google AdX and Google AdSense are the two main digital advertising platforms from Google for publishers. Both platforms enable website owners to monetize their traffic, so what’s the difference and what’s why are so many publishers switching? Knowing which platform to use will save you time, development resources, and late-night headaches. Best of all, it […]

9 Best Alternatives To Third Party Cookies (2022) Definitive Guide

Recent IAB research found that publishers could lose up to $10 billion in ad revenue when third party cookies are deprecated. In addition, Google reports that publishers stand to lose 50-70% of their revenue without a new approach to audience data. Alternatives to third party cookies enable advertisers and publishers to target users with ID […]

AdSense Revenue Calculator Tool + Google Data (2022)

Snigel’s free AdSense revenue calculator enables you to estimate how much revenue or earnings your website will generate with Google AdSense and Header Bidding. Your AdSense earning will depend on many factors including site layout, number of ad units, audience demographics, seasonality, content niche, and ad viewability. As a result, it is difficult to get […]

How To Monetize With Google Web Stories Ads (2022)

What are Google Web Stories? Google Web Stories are a visual, full-screen, Instagram-like format for the web. You can tap or swipe through Web Stories similar to how slideshows work. Google supports Web Stories, so you might find them across Google Search and Discover. Publishers can create Web Stories with interactive experiences like quizzes or […]

Ad Revenue Calculator

Snigel’s ad revenue calculator helps you find out how much revenue you could generate with Google AdSense and Header Bidding. Our ad revenue calculator uses data from Google on region, category, and pageviews to calculate the total estimated ad revenue. Your ad revenue will depend on many factors including site layout, number of ad units, […]

Client-Side vs Server-Side Header Bidding: The Definitive Guide (2022)

Serve-side header bidding and client-side header bidding are the two primary header bidding technologies. While both enable website owners to monetize their traffic, they provide distinct pros and cons. Knowing which one to use on your website, can improve your ad revenue and user experience. What is server-side header bidding? Server-side header bidding, also called […]

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