If you’ve seen a big drop in fill rates on Google Ad Manager, it’s probably because of changes in how Google manages user consent for cookies, in line with GDPR and other privacy laws. In this blog, we’ll break down how Google’s decision to stop showing ads without user consent is affecting publishers and explore […]

Snigel’s free AdSense revenue calculator enables you to estimate how much revenue or earnings your website will generate with Google AdSense and Header Bidding. Your AdSense earning will depend on many factors including site layout, number of ad units, audience demographics, seasonality, content niche, and ad viewability. As a result, it is difficult to get […]

AdSense recently switched from a cost-per-click (CPC) model to a cost-per-mille (CPM) model. Because of this, some publishers are seeing a decrease in revenue. Some of these publishers may be able to bring their revenue back up simply by adjusting their ad strategy and setup, while others may need to take advantage of a different platform […]

Important note: TCF v.2.2 was launched early 2023, requiring CMPs to implement the new policies and specifications by November 20, 2023. As of January 2024, publishers using AdSense, Ad Manager, or AdMob to serve ads in the EEA or the UK will need to use a CMP that is Google certified and TCF compliant. Snigel’s […]

What are the pros and cons to using a Consent Management Platform? How do they work? Which CMPs should you choose for your website? This guide will show you how to choose a Consent Management Platform that is up-to-date with industry standards. Why are publishers using CMPs? A CMP helps website owners comply with data […]

Google AdX and Google AdSense are the two main digital advertising platforms from Google for publishers. Both platforms enable website owners to monetize their traffic, so what’s the difference and what’s why are so many publishers switching? Knowing which platform to use will save you time, development resources, and late-night headaches. Best of all, it […]

Google MCM Program (Multiple Customer Management) lets publishers access Google Ad Exchange through a 3rd party. It is the replacement for Google SPM (Scaled Partner Management) and a tool for publishers to increase their ad revenue and gain deeper insight into their Ad Exchange performance. This guide will cover the differences between MCM and SPM […]

Recent IAB research found that publishers could lose up to $10 billion in ad revenue when third party cookies are deprecated. In addition, Google reports that publishers stand to lose 50-70% of their revenue without a new approach to audience data. Alternatives to third party cookies enable advertisers and publishers to target users with ID […]

In this blog post, we will take a closer look at Google Web Stories, what they are, and how publishers can monetize them to earn additional income from their websites. Whether you are a blogger, publisher, or small business owner, Google Web Stories can be a powerful tool to engage your audience and generate revenue. […]

Your first contentful paint score can be improved by serving your content faster and optimizing the resources required to load your pages. You can do this by using a faster server, CDN, caching, reducing your DOM size, hosting your fonts locally, and eliminating render-blocking resources. Google’s First Contentful Paint (FCP) score aims to measure page […]