As publishers, we’ve all come across ads that just don’t feel right. You know the ones—they seem a bit off, maybe even misleading. These are what we call “ads with fallacies,” and they can be more than just a nuisance. These fallacies in advertising not only disrupt the user experience but can also have a […]

Keeping your WordPress website in good shape is essential to give your users a browsing experience that is quick, safe, and easy. In this guide, we’ll walk you through why optimization and auditing are so important and show you how to get your WordPress site running like a dream. Let’s get started! Why is WordPress […]

If you’ve only known digital advertising as it is today, you might find it hard to imagine that not too long ago—maybe 15 to 20 years—buying ad space meant endless phone calls, contracts, and manual placements. It was a time-consuming process. Fast forward to now, and programmatic advertising has changed the game, automating the whole […]

If you’ve been in the digital advertising game for a while, you’ve likely encountered the terms CPM (Cost-Per-Mille) and CPC (Cost-Per-Click). Recently, Google AdSense shook things up by switching their payment model from CPC to CPM. This move aims to align with industry standards and provide more transparency for publishers like you. But what does […]

We all know that adding video ads to your website can really bump up your revenue—sometimes by as much as five to ten times more than regular display ads. But despite this, many publishers hesitate to use them, worried about how these ads might affect their site’s performance and whether it’s worth the risk. So, […]

Real-time bidding (RTB) is the automated process of buying and selling ad inventory via live auctions. Header bidding enables publishers to offer their ad inventory to multiple ad demand sources simultaneously. In this guide, we go into more detail about what each of these are, pros/cons, and how they affect your revenue potential. Along the […]

Ad networks, ad exchanges, ad servers — it’s difficult to keep track of all the terms used in digital advertising, particularly since these terms are often used incorrectly or mixed up within the advertising industry. So let’s start with some quick definitions: Ad networks bundle ad inventory from multiple publishers to sell to advertisers. Ad […]

Most blogging websites have a very similar format — a header followed by long blocks of text — whereas app layouts (whether on mobile or desktop) vary widely. For example, a scrabble word generator will have a very different layout than a weather reporting app. Yet most app advertising networks use similar ad layouts for […]

In our experience, there are five factors you should consider when choosing a CPC ad platform (i.e., cost per click platform): Type of solution (e.g., ad network, header bidding partner): We recommend using a header bidding partner as it allows you to connect with advertisers on several different ad networks, ad exchanges, and SSPs at once. […]

As a publisher, using a programmatic advertising platform can help you earn more from your ad space. They offer access to a wider range of advertisers as well as more advanced ad technology. Together, these factors help you maximize your ad revenue. For instance, publishers who make the switch from AdSense to programmatic ads with […]