Google Ad Exchange (also called Google AdX or just AdX) is a marketplace where digital advertising space is bought and sold in real time. To join Google Ad Exchange (Google AdX), you can either set up and manage an account yourself or work with a Google AdX partner who will manage the account for you. […]

When it comes to monetizing a website, choosing the right ad network is one of the most important decisions a publisher can make. An ad network is a platform that connects advertisers with publishers, helping to match ad spaces on websites with relevant advertisers looking to reach specific audiences through engaging content. But not all […]

As a publisher, you’re always looking for ways to maximize your ad revenue while maintaining a seamless user experience. One strategy that can help you achieve both is traffic shaping. But what exactly does it involve, and how can you use it to improve your programmatic ad performance? In this post, we’ll walk you through […]

Although programmatic advertising has revolutionized the advertising technology industry, there are still some misunderstandings about how it works. This is the definitive guide to what programmatic advertising is, how it works, and how it will continue to evolve in the future. What is Programmatic Advertising? Programmatic advertising is the process of buying and selling advertising […]

Along with social media and video, voice search has transformed the way people interact with the internet. The rise in popularity of smart speakers, virtual assistants, and voice-enabled devices, means more and more people are using their voices to search for information, products, and services online. In fact, it’s predicted that around 80% of all […]

As publishers, we’ve all come across ads that just don’t feel right. You know the ones—they seem a bit off, maybe even misleading. These are what we call “ads with fallacies,” and they can be more than just a nuisance. These fallacies in advertising not only disrupt the user experience but can also have a […]

Keeping your WordPress website in good shape is essential to give your users a browsing experience that is quick, safe, and easy. In this guide, we’ll walk you through why optimization and auditing are so important and show you how to get your WordPress site running like a dream. Let’s get started! Why is WordPress […]

If you’ve only known digital advertising as it is today, you might find it hard to imagine that not too long ago—maybe 15 to 20 years—buying ad space meant endless phone calls, contracts, and manual placements. It was a time-consuming process. Fast forward to now, and programmatic advertising has changed the game, automating the whole […]

If you’ve been in the digital advertising game for a while, you’ve likely encountered the terms CPM (Cost-Per-Mille) and CPC (Cost-Per-Click). Recently, Google AdSense shook things up by switching their payment model from CPC to CPM. This move aims to align with industry standards and provide more transparency for publishers like you. But what does […]

We all know that adding video ads to your website can really bump up your revenue—sometimes by as much as five to ten times more than regular display ads. But despite this, many publishers hesitate to use them, worried about how these ads might affect their site’s performance and whether it’s worth the risk. So, […]