Media.net and Ezoic are both popular header bidding partners, meaning they handle programmatic advertising for you. Our company Snigel also offers a header bidding solution, so we’ve thought a lot about what features or characteristics make a good header bidding partner partner. In our experience, the most important of these are: Which publishers they’ll work […]

Your ad monetization strategy is the approach you take to earn ad revenue from your site. Specifically, it includes decisions like what ad tech and ad formats you use, the demand sources you connect to, and the way ads are laid out on your site. Every individual site will have a specific approach and setup […]

Media.net and AdSense are two popular ad networks that publishers often like to compare. AdSense, of course, is arguably the most popular ad network, but Media.net is also popular and is not just an ad network (which aggregates ad inventory), but it also acts as a header bidding partner (i.e. they handle ad auctions for […]

Many publishers ask which ad networks pay the highest cost-per-mille (CPM) in the hope of finding an ad partner that will maximize their revenue. It’s an important question, as there are many ad networks out there and it’s not easy to figure out which will pay the most. But finding the highest CPM ad network […]

Monumetric and Mediavine are two well known options in the header bidding space that work well for many publishers. However, it’s not always easy to know which solution is the best fit because the right one for your site depends on many factors, ranging from the size of your current audience to the type of […]

The programmatic advertising industry has come a long way in the last few decades, and today, digital publishers have no shortage of ad tech providers to choose from. And for publishers that want to bring in more ad revenue (and who doesn’t?), supply-side platforms (SSPs) have become a popular option. That’s why there are virtually […]

Many publishers look for an Ezoic alternative because they want higher returns on ad revenue, a better user experience, more attentive support, faster load times, and more. One of the main disadvantages of Ezoic is that it’s a self-serve platform. Few website owners have the ad expertise, technical skills, or time to properly set up […]

There are 5 key considerations when choosing the highest paying ad network for your business: Customized monetization strategy vs. cookie cutter solutions — While most ad monetization partners will you give you some say over how many ads appear on your site and where, there’s a lot more that goes into truly maximizing your revenue […]

Most publishers look for a Mediavine alternative because: They’re unsatisfied with the amount of ad revenue they’re earning. They want more control over how the ads are set up and managed. Their application was rejected (because they don’t meet the traffic requirements or for some other unknown reason). Whatever the case, it can be difficult […]

Header bidding optimization helps publishers meet their revenue and user experience goals. However, there’s a lot to consider and it can be a very time-consuming task. In this guide, we’ll help you get started with header bidding optimization by sharing factors to consider in order to optimize your ad setup, metrics to track to know […]