Real-time bidding (RTB) is the automated process of buying and selling ad inventory via live auctions. Header bidding enables publishers to offer their ad inventory to multiple ad demand sources simultaneously. In this guide, we go into more detail about what each of these are, pros/cons, and how they affect your revenue potential. Along the […]

Ad networks, ad exchanges, ad servers — it’s difficult to keep track of all the terms used in digital advertising, particularly since these terms are often used incorrectly or mixed up within the advertising industry. So let’s start with some quick definitions: Ad networks bundle ad inventory from multiple publishers to sell to advertisers. Ad […]

Most blogging websites have a very similar format — a header followed by long blocks of text — whereas app layouts (whether on mobile or desktop) vary widely. For example, a scrabble word generator will have a very different layout than a weather reporting app. Yet most app advertising networks use similar ad layouts for […]

In our experience, there are five factors you should consider when choosing a CPC ad platform (i.e., cost per click platform): Type of solution (e.g., ad network, header bidding partner): We recommend using a header bidding partner as it allows you to connect with advertisers on several different ad networks, ad exchanges, and SSPs at once. […]

As a publisher, using a programmatic advertising platform can help you earn more from your ad space. They offer access to a wider range of advertisers as well as more advanced ad technology. Together, these factors help you maximize your ad revenue. For instance, publishers who make the switch from AdSense to programmatic ads with […]

In our experience building ad monetization strategies for publishers over the last decade, we found that there isn’t a single ad placement strategy that works best for all websites. Depending on your website’s backend infrastructure, target reader, overall goals, and more, you need to use different ad layouts and ad types in each placement. That […]

If you search for information on how much Ezoic pays, you’ll typically see numbers measured in earnings per thousand visitors (EPMV), ranging from $5 to $12+. It’s a wide range. That’s because the amount you can earn with Ezoic (or any other ad network) depends on specific aspects of your website, your audience, and your […]

Many ad networks for bloggers have similar offerings so it can be difficult to determine which one is right for your blog. But there are crucial differences between them that will affect how much revenue you can earn, your site’s health, and the user experience. In this post, we’ll begin by going over the factors […]

AdSense for Video (AFV) is a Google service that allows publishers to monetize their web and app-based video content. However, AdSense for Video is not currently open to new users. Google says it’s in “maintenance mode”, and there doesn’t seem to be any plans to change that. As such, if you’re looking to use instream […]

In order to increase ad revenue, the most important things to consider are: Customizing your ad setup to fit the exact needs of your website and users Choosing ad tech that can support these customizations with advanced ad layouts In this guide, we discuss 11 tips to help you achieve both of these goals. Along […]