In our experience building ad monetization strategies for publishers over the last decade, we found that there isn’t a single ad placement strategy that works best for all websites. Depending on your website’s backend infrastructure, target reader, overall goals, and more, you need to use different ad layouts and ad types in each placement. That […]

If you search for information on how much Ezoic pays, you’ll typically see numbers measured in earnings per thousand visitors (EPMV), ranging from $5 to $12+. It’s a wide range. That’s because the amount you can earn with Ezoic (or any other ad network) depends on specific aspects of your website, your audience, and your […]

Many ad networks for bloggers have similar offerings so it can be difficult to determine which one is right for your blog. But there are crucial differences between them that will affect how much revenue you can earn, your site’s health, and the user experience. In this post, we’ll begin by going over the factors […]

AdSense for Video (AFV) is a Google service that allows publishers to monetize their web and app-based video content. However, AdSense for Video is not currently open to new users. Google says it’s in “maintenance mode”, and there doesn’t seem to be any plans to change that. As such, if you’re looking to use instream […]

In order to increase ad revenue, the most important things to consider are: Customizing your ad setup to fit the exact needs of your website and users Choosing ad tech that can support these customizations with advanced ad layouts In this guide, we discuss 11 tips to help you achieve both of these goals. Along […]

Header bidding enables publishers to offer their ad inventory to multiple ad demand sources simultaneously. This increases ad revenue because multiple ad auctions take place at once, meaning more advertisers are forced to bid against each other, which drives up the price. While it’s helpful to understand what header bidding is, how it works, and the […]

There are many different types of ad platforms for publishers including advertising networks, ad exchanges, header bidding partners, and more. Within each category of ad platform, there are important differences that affect how much ad revenue you’ll get — such as whether they pay per click or per impression, whether it’s a self-serve platform or […]

Most publishers who search for AdPushup competitors often do so because: They don’t qualify for AdPushup’s eligibility requirements, which stipulate a monthly minimum of $5,000 in ad revenue. They want a more supportive ad partner that offers support they can trust to take care of ad optimization, ad management, and any troubleshooting. In this guide, […]

There are two ways for publishers to access Google Exchange (AdX): By invitation: You can wait for the invite or reach out to Google support and ask them to evaluate your website. Through a Google AdX reseller like Snigel: A tool called Multiple Customer Management lets publishers who don’t have their own account access AdX […]

When it comes to publishers who want to earn money via ads on their website, Google offers three monetization solutions: Google Ad Exchange (AdX), AdMob, and AdSense. They all feature robust ad technology backed by Google’s network, and all three require publishers to abide by basic terms of use (i.e. garnering legitimate traffic through legal, […]