In our experience, there are five factors you should consider when choosing a CPC ad platform (i.e., cost per click platform): Type of solution (e.g., ad network, header bidding partner): We recommend using a header bidding partner as it allows you to connect with advertisers on several different ad networks, ad exchanges, and SSPs at once. […]

As a publisher, using a programmatic advertising platform can help you earn more from your ad space. They offer access to a wider range of advertisers as well as more advanced ad technology. Together, these factors help you maximize your ad revenue. For instance, publishers who make the switch from AdSense to programmatic ads with […]

In our experience building ad monetization strategies for publishers over the last decade, we found that there isn’t a single ad placement strategy that works best for all websites. Depending on your website’s backend infrastructure, target reader, overall goals, and more, you need to use different ad layouts and ad types in each placement. That […]

If you search for information on how much Ezoic pays, you’ll typically see numbers measured in earnings per thousand visitors (EPMV), ranging from $5 to $12+. It’s a wide range. That’s because the amount you can earn with Ezoic (or any other ad network) depends on specific aspects of your website, your audience, and your […]

Many ad networks for bloggers have similar offerings so it can be difficult to determine which one is right for your blog. But there are crucial differences between them that will affect how much revenue you can earn, your site’s health, and the user experience. In this post, we’ll begin by going over the factors […]

AdSense for Video (AFV) is a Google service that allows publishers to monetize their web and app-based video content. However, AdSense for Video is not currently open to new users. Google says it’s in “maintenance mode”, and there doesn’t seem to be any plans to change that. As such, if you’re looking to use instream […]

In order to increase ad revenue, the most important things to consider are: Customizing your ad setup to fit the exact needs of your website and users Choosing ad tech that can support these customizations with advanced ad layouts In this guide, we discuss 11 tips to help you achieve both of these goals. Along […]

Header bidding enables publishers to offer their ad inventory to multiple ad demand sources simultaneously. This increases ad revenue because multiple ad auctions take place at once, meaning more advertisers are forced to bid against each other, which drives up the price. While it’s helpful to understand what header bidding is, how it works, and the […]

There are many different types of ad platforms for publishers including advertising networks, ad exchanges, header bidding partners, and more. Within each category of ad platform, there are important differences that affect how much ad revenue you’ll get — such as whether they pay per click or per impression, whether it’s a self-serve platform or […]

Most publishers who search for AdPushup competitors often do so because: They don’t qualify for AdPushup’s eligibility requirements, which stipulate a monthly minimum of $5,000 in ad revenue. They want a more supportive ad partner that offers support they can trust to take care of ad optimization, ad management, and any troubleshooting. In this guide, […]