Google Open Bidding enables publishers to invite demand partners to a unified, server-to-server auction to bid for impressions. Previously known as Exchange Bidding in Dynamic Allocation (EBDA), Open Bidding operates in Ad Manager and offers reporting, trafficking, and billing. This guide explores how Open Bidding works, its benefits, and how it differs from header bidding. […]

Supply Side Platforms (SSP) manage the programmatic ecosystem’s ever-expanding number of AdTech platforms and variables. Changing fill rates, yields, price floors, and brand safety would be impossible without these wholly automated platforms. Nowadays, there is no sizable online publisher out there who doesn’t utilize the benefits of SSPs. Like anything else in the programmatic advertising […]

Snigel ranked number 24 in the 2021 Deloitte Technology Fast 50, a ranking of the 50 fastest growing technology companies in Ireland. This is the second year in a row that Snigel ranked within the top 25 companies. Rankings are based on average percentage revenue growth over four years. Speaking about the company’s ranking and […]

All of us have visited a web page that seems frozen and unresponsive to user input. Until recently, the Google SERP rankings had not given this experience much attention. Starting mid-June 2021 that will change as Core Web Vitals will influence Google’s SERP rankings. This means pages with poor Core Web Vitals could drop down the […]