Jeff Shipman is the Director of Marketing Innovation at Semify, a white label marketing agency based in Rochester, New York. Semify provides quality SEO and PPC fulfillment solutions at-cost to help digital marketing agency owners achieve their dreams. Before moving to Western New York, Jeff earned a BA in History and an MBA at St. Bonaventure University. Go Bonnies!
For businesses operating in the digital age, online advertising plays an important role in any marketing strategy. The same can be said for search engine optimization, or SEO. Both digital ads and SEO can help customers discover your business and encourage them to make a purchase. But what’s the relationship between SEO and Google Ads? […]