Our industry isn’t an easy one right now. Many challenges are coming from many fronts. I won’t dilute this post by repeating them. The bottom line – we know, only too well, how tough it can be if you’re an independent publisher. How do we know? Because we’re part of this complex and incredible advertising […]

As a publisher, you’ve probably heard that ad viewability is a critical factor if you’re looking to maximize your ad revenue. But what exactly is ad viewability, and how does it impact monetization? In short, ad viewability measures whether a user actually sees an ad, and it’s directly linked to how much advertisers are willing […]