How MakeTechEasier.com achieved a 104% revenue increase with video monetization

~ai-d5d0e352-07f3-4c02-8b47-30c5ce89d6bd_

Make Tech Easier simplifies technology for users. This leading site has a strong focus on computer tutorials, how-to hacks, and fixes.

  • Site used video as a key content channel
  • Wanted to monetize their video content to boost revenue
  • Achieved 104% increase in revenue and a 35% increase in ad impressions

Goals

MakeTechEasy’s users are highly engaged and have a higher than average time on page. The publisher wanted to use this engagement to promote its video content and increase revenue. They asked Snigel to:

  • Add a lightweight video player
  • Increase average time on the site
  • Increase revenue
make_tech_easier_1

Challenge

MakeTechEasier had an extensive range of video content on YouTube. The challenge for Snigel was how to re-pivot this video content in a manner that was most engaging for users and most lucrative for the Publisher. Snigel had to create a lightweight video solution that would not cannibalize MakeTechEasier’s existing YouTube video strategy and would complement the site design.

make_tech_easier_2

Approach

Through our network of partners, the Snigel ad ops team found and implemented a light video player that kept site speed intact. The new player could be set up to deliver pre and mid-roll ads from any demand sources. This allowed Snigel’s team to connect MakeTechEasier.com with top brands looking for video inventory.

Results

This new revenue stream was a win-win for users and the publisher. Time on site and user engagement increased as users found MakeTechEasy’s video content relevant and useful. This attention increased the viewability of ads in the video player, resulting in a 104% increase in revenue.

  • 35% increase in ad impressions
  • 104% increase in revenue
make_tech_easier_3
maketecheasier-video_solutions_graph@2x
More case studies
PMP deals deliver 3x higher CPMs & boost revenue by 270% for SimpleFlying.com

PMP deals deliver 3x higher CPMs & boost revenue by 270% for SimpleFlying.com

Simple Flying is the world’s largest aviation news website, with 150-200 stories published every week. See how Snigel delivered excellent monetary outcomes and established strong relationships with premium brands like Malaysia Airlines.

Time saved, trust gained, and dollars made for Windfinder with 30% jump in revenue

Time saved, trust gained, and dollars made for Windfinder with 30% jump in revenue

Windfinder provides wind and weather forecasts for over 45,000 places worldwide. Snigel’s engineering team partnered with SSPs to develop our C2S and S2S Header Bidding solution. This provided higher CPMs without changing the publisher’s ad layout.

Header Bidding, Native Video and Viewability Optimization for Radiopaedia.org

Header Bidding, Native Video and Viewability Optimization for Radiopaedia.org

Learn how Radiopaedia.org's got started with Snigel's header bidding stack (AdEngine), native video player, viewability optimizations, and PMP deals.

View all case studies →
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
Ok