Elysée is Snigel's Marketing Executive. She keeps our team up-to-date by researching and writing about the latest AdTech trends and creates our publisher newsletter. With a background in academia, Ely is passionate about making complex industry topics clear and engaging for readers.
On July 22, 2024, Google announced that it was no longer deprecating third-party cookies in Chrome. This marks a significant shift in Google’s approach to user privacy and online advertising. To be fair, the whole process hasn’t exactly been an easy ride. Google has been working on the Privacy Sandbox, its proposed alternative to third-party […]
