Elysée is Snigel's Marketing Executive. She keeps our team up-to-date by researching and writing about the latest AdTech trends and creates our publisher newsletter. With a background in academia, Ely is passionate about making complex industry topics clear and engaging for readers.
As most publishers know, advertising revenue fluctuates throughout the year. It’s a predictable pattern—some quarters boost ad earnings, while others, like the start of the year or the summer months, see a slowdown. In ad tech, this can be seen in an eCPM Seasonality. The ideal time to optimize your ad monetization is before peak […]
As a publisher, you might have come across the advertising terms eCPM and CPM and assumed they mean the same thing. It’s a common mix-up, but there’s important differences between the two. In this post, we’ll dive into what eCPM is, how it differs from CPM, and why understanding this distinction is crucial for your […]
Earlier this month, a U.S. Federal judge delivered a significant ruling, stating that Google violated an antitrust law. The court’s ruling asserted “Google is a monopolist, and it has acted as one to maintain its monopoly. It has violated Section 2 of the Sherman Act.” United States v. Google LLC (2020) To provide some context, […]
After over four years of working towards it, Google has finally relented and scrapped the removal of third-party cookies but there’s a catch. Google is now proposing that users have the choice to opt in, or out, in the Chrome web browser using a tool similar to Apple’s ATT (app tracking transparency) prompt. As people […]
On July 22, 2024, Google announced that it was no longer deprecating third-party cookies in Chrome. This marks a significant shift in Google’s approach to user privacy and online advertising. To be fair, the whole process hasn’t exactly been an easy ride. Google has been working on the Privacy Sandbox, its proposed alternative to third-party […]
