In today’s competitive digital landscape, online publishers need to be well-versed in various ad revenue metrics to make informed decisions and optimize their monetization strategies. An important digital marketing metric is Cost Per Lead (CPL). In this blog post, we’ll explore the intricacies of CPL, how it impacts overall ad performance, its calculation, and its […]

The term “Prebid” is now a buzzword in digital marketing circles. However, many publishers and advertisers still have no idea what it means. Fortunately, this comprehensive guide is here to help. We explain what Prebid is, the benefits it offers, and how you can implement it. We also explore various best practices and how the […]

As an online publisher, you’re likely familiar with the concept of ad fill rate. It refers to the percentage of ad requests that are filled with ads, and it’s an important metric for measuring ad inventory utilization and revenue potential. In this blog post, we’ll discuss what an ad fill rate is, how it’s calculated, […]

VAST (Video Ad Serving Template) Errors can significantly impact the success of a video ad campaign. When a VAST error occurs, the video ad may not play correctly or may not play at all, leading to a poor user experience and a decrease in ad engagement. As a publisher wanting to make the most out […]

Covid-19 and the resulting recession have significantly impacted publisher revenue. As businesses have been forced to close or limit operations, advertising budgets have been cut, resulting in a decrease in revenue. Additionally, the unpredictability of the economy has made it difficult for publishers to anticipate their income, as advertising campaigns can be canceled or postponed […]

Dublin, Ireland 12th January 2023: CBPE Capital LLP (“CBPE”) and Snigel Web Services Limited (“Snigel”) are pleased to announce that CBPE has made a significant investment in Snigel, a leading advertising technology company that helps online publishers (website owners) monetize their traffic through programmatic advertising.

Rewarded video ads are a popular and effective form of advertising. Users can earn rewards, such as virtual currency or in-game items, by watching a video ad. These ads have become more popular in recent years because they engage users and increase brand awareness. In this blog post, we will examine the benefits of rewarded […]

Google Ad Exchange (or Google AdX) is used by 71% of the market. This means 70% of ad inventory buyers and sellers are on Google AdX. Naturally, every publisher would want to use Google AdX. It is one of the best AdSense alternatives, has the best (high-paying) advertisers/brands, high competition, and advanced features, leading to […]

CPM drop is a publisher’s nightmare. This is primarily because it’s hard to determine the cause of decreasing ad revenue. While no publisher sees their revenue constantly increase throughout the year, you should know the reason for those lows (and highs). Whether they’re caused by internal changes (website updates, new ad formats, etc.) or external […]

eCPM vs CPM – both are the two common metrics in the ad tech industry. Sometimes used interchangeably, these metrics are very different from one another. Publishers often get confused between CPM and eCPM. Mainly because they don’t know the difference, however, both metrics are highly beneficial once you know the difference and use case […]