DUBLIN, 17 April 2023 – Snigel, an award-winning advertising technology company, today announced it has become the first publisher ad monetization and header bidding company to be certified Carbon Neutral. The company, which helps online publishers maximize ad revenue through programmatic advertising, has embarked on a mission to ensure sustainable monetization of digital content for […]

As an online publisher, you rely on ads to generate revenue and monetize your website. However, click spam has become a common issue in the digital world. It’s a form of click fraud that can harm advertisers by wasting their advertising budget and providing inaccurate data on the performance of their ad campaigns. Understanding click […]

CPM vs RPM: two of the most common metrics used by publishers to measure the effectiveness of their ad inventory. Understanding the difference between the two is critical for publishers who want to optimize their ad revenue and maximize their earnings potential. In this blog post, we’ll explore what CPM and RPM are, how they […]

Online publishers face various challenges when it comes to ad monetization, and one key metric they need to understand is the metric vCPM (Viewable Cost Per Thousand Impressions). In today’s constantly evolving ad tech landscape, online publishers need to stay ahead of the curve to maximize their revenue potential. Understanding vCPM is an important part […]

In today’s competitive digital landscape, online publishers need to be well-versed in various ad revenue metrics to make informed decisions and optimize their monetization strategies. An important digital marketing metric is Cost Per Lead (CPL). In this blog post, we’ll explore the intricacies of CPL, how it impacts overall ad performance, its calculation, and its […]

The term “Prebid” is now a buzzword in digital marketing circles. However, many publishers and advertisers still have no idea what it means. Fortunately, this comprehensive guide is here to help. We explain what Prebid is, the benefits it offers, and how you can implement it. We also explore various best practices and how the […]

As an online publisher, you’re likely familiar with the concept of ad fill rate. It refers to the percentage of ad requests that are filled with ads, and it’s an important metric for measuring ad inventory utilization and revenue potential. In this blog post, we’ll discuss what an ad fill rate is, how it’s calculated, […]

VAST (Video Ad Serving Template) Errors can significantly impact the success of a video ad campaign. When a VAST error occurs, the video ad may not play correctly or may not play at all, leading to a poor user experience and a decrease in ad engagement. As a publisher wanting to make the most out […]

Covid-19 and the resulting recession have significantly impacted publisher revenue. As businesses have been forced to close or limit operations, advertising budgets have been cut, resulting in a decrease in revenue. Additionally, the unpredictability of the economy has made it difficult for publishers to anticipate their income, as advertising campaigns can be canceled or postponed […]

Dublin, Ireland 12th January 2023: CBPE Capital LLP (“CBPE”) and Snigel Web Services Limited (“Snigel”) are pleased to announce that CBPE has made a significant investment in Snigel, a leading advertising technology company that helps online publishers (website owners) monetize their traffic through programmatic advertising.