There are two ways for publishers to access Google Exchange (AdX): By invitation: You can wait for the invite or reach out to Google support and ask them to evaluate your website. Through a Google AdX reseller like Snigel: A tool called Multiple Customer Management lets publishers who don’t have their own account access AdX […]

When it comes to publishers who want to earn money via ads on their website, Google offers three monetization solutions: Google Ad Exchange (AdX), AdMob, and AdSense. They all feature robust ad technology backed by Google’s network, and all three require publishers to abide by basic terms of use (i.e. garnering legitimate traffic through legal, […]

Most publishers look for BuySellAds alternatives because: They’ve been rejected by BuySellAds. It could be because they don’t meet traffic requirements, the ad network doesn’t serve their vertical well, or another reason. They find setting up BuySellAds too complex, or they want a more managed service. They’ve heard that they can get higher CPMs and […]

To host display ads, most publishers rely on programmatic advertising, in which ad inventory is auctioned off in the space of time it takes for a page to load. Though many people informally refer to all programmatic advertising solutions as ad networks, there are important differences between the different solutions that affect how much control […]

The right ad network is a great option to monetize your site, but ad networks are only one facet of the programmatic advertising ecosystem. Technically speaking, ad networks bundle publishers’ ad space to sell to advertisers; however, the term is often used casually to refer to any website monetization solution. In order to dispel the […]

Media.net and Ezoic are both popular header bidding partners, meaning they handle programmatic advertising for you. Our company Snigel also offers a header bidding solution, so we’ve thought a lot about what features or characteristics make a good header bidding partner partner. In our experience, the most important of these are: Which publishers they’ll work […]

Your ad monetization strategy is the approach you take to earn ad revenue from your site. Specifically, it includes decisions like what ad tech and ad formats you use, the demand sources you connect to, and the way ads are laid out on your site. Every individual site will have a specific approach and setup […]

Media.net and AdSense are two popular ad networks that publishers often like to compare. AdSense, of course, is arguably the most popular ad network, but Media.net is also popular and is not just an ad network (which aggregates ad inventory), but it also acts as a header bidding partner (i.e. they handle ad auctions for […]

Many publishers ask which ad networks pay the highest cost-per-mille (CPM) in the hope of finding an ad partner that will maximize their revenue. It’s an important question, as there are many ad networks out there and it’s not easy to figure out which will pay the most. But finding the highest CPM ad network […]

Monumetric and Mediavine are two well known options in the header bidding space that work well for many publishers. However, it’s not always easy to know which solution is the best fit because the right one for your site depends on many factors, ranging from the size of your current audience to the type of […]