7 AdPushup Competitors: A Comprehensive Guide for Publishers

7 AdPushup Competitors: A Comprehensive Guide for Publishers

Most publishers who search for AdPushup competitors often do so because:

  • They don’t qualify for AdPushup’s eligibility requirements, which stipulate a monthly minimum of $5,000 in ad revenue.
  • They want a more supportive ad partner that offers support they can trust to take care of ad optimization, ad management, and any troubleshooting.

In this guide, we share 7 AdPushup alternatives that you can consider as a publisher.

We’ll start off by introducing you to Snigel, our monetization solution that lets publishers maximize revenue by implementing a custom ad strategy. We’ll show you how Snigel offers fully managed ad monetization, and we’ll share details on our eligibility requirements and payment terms. Then, we’ll cover 6 more AdPushup competitors, so you can choose the one that’s right for you.

Snigel is a Google Certified Publishing Partner that connects you to 40+ of the best SSPs. With our suite of advanced, AI-powered ad tech and specialist ad experts, we’ll help you maximize your ad revenue. Get in touch for a free assessment.

1. Snigel: Top AdPushup Competitor for Custom, Full-Service Ad Monetization

Snigel homepage: Unleash the Power of AI for Unmatched Monetization

Snigel is a Google Certified Publishing Partner that helps you squeeze every dollar out of every ad impression by providing fully customizable ad tech. With Snigel, you’ll have full control over your ad strategy. But you won’t have to worry about implementing that strategy yourself, as you would with AdPushup.

When working with Snigel, there are three things that every publisher can expect:

  1. Hands-on strategic support and technical assistance
  2. Advanced AI-powered ad tech
  3. Access to major demand sources

Snigel Offers Hands-On Strategic Support and Technical Assistance

Every publisher and site is different — and you’ll need a custom ad strategy to match. To give you the best results, your strategy will be based on a variety of factors, including your audience GEO, your vertical, and your specific monetization goals.

The trouble is that many ad platforms, including AdPushup, don’t help publishers think strategically about their ads — meaning you can miss out on potential revenue. As a result, publishers may rearrange their ad layout, deploy particular ad formats, or connect to supply-side platforms (SSPs) without realizing their revenue impact.

But to get the best results, publishers need a lot of experience and know-how to optimize their strategy. The trouble is that most publishers just don’t have that experience (or the time to get it).

That’s why, at Snigel, we provide every publisher with an ad ops manager with expertise. They have over a decade of experience working across many verticals, which means they can help you know where to place each and every ad unit to maximize revenue, without compromising the user experience (UX).

We help publishers design their ad strategy based on their needs and goals, then implement that strategy. But we don’t just advise you, we also implement and optimize the ad layout for you.

This involves choosing the right ad tech and ad placements for your site’s setup (more on this below) and performing A/B testing to ensure you’re not missing out on revenue. Then, we’ll continually monitor your site for any technical bugs or revenue opportunities.

Snigel Enables You to Benefit from Advanced AI-Powered Ad Tech

Snigel’s AdEngine has been designed to be fully customizable, so that you can use the best setup for your website. Every site is different, and a different ad setup will be more appropriate for each publisher — as well as for each device and GEO — to maximize revenue.

For example, a site with long-form content may benefit from lazy loading, where ads placed further down the page load more slowly — to improve your core web vitals. Meanwhile, reference-style pages (such as weather or encyclopedia entries) may achieve higher CPMs  from ads placed above the fold.

Similarly, for audiences in tier 1 GEOs, video ads can be a lucrative option for publishers. However, these may not perform as well in tier 3 GEOs, where internet speeds tend to be slower.

As such, the ad tech you use needs to be right for your site. At Snigel, we’ll choose the most profitable options for you, from our advanced, AI-powered ad stack:

  • Adaptive ads automatically fill ad space with the size of ads that produce the highest revenue. For instance, two small ads paying $1 each will bring more revenue than one large ad for $1.50. Adaptive ads can increase your revenue by 10–30%.
  • Super adhesive ads let you show large ads in small spaces thanks to tech that moves the ad as the user scrolls. Larger ads typically attract higher CPMs, so this can increase your revenue by up to 20%. 
  • Interactive ad units engage the user by inviting them to take a quiz, fill out a poll, or click through the ad. As users tend to look at them for longer, advertisers are willing to pay higher CPMs. Interactive ad units can typically increase revenue by up to 3%.
  • AdStream, our native video ad solution, lets you display high-quality native video ads without impacting page performance. Publishers can use AdStream to increase their revenue by 23%.
  • AI bidder optimization enables faster ad load speeds by using both client- and server-side header bidding; it also connects you to the highest bidders for the user’s location. AI bidder optimization can increase publisher revenue by up to 7%.
  • Dynamic floor pricing uses AI to automatically adjust your floor prices to give you higher CPMs and fill your ad inventory. Dynamic floor pricing can increase revenue by over 5%.
  • Smart refresh lets you display multiple ads, one after the other, for as long as a user stays on the page. For instance, if a user changes tabs or scrolls down, smart refresh will display a new ad. Rather than just showing a single ad per user, this can increase your revenue by 6%.
  • Adblock revenue recovery automatically switches between high-paying ad formats and adblock compliant ads. This way, you’ll always get some revenue from your traffic. Adblock revenue recovery can increase your revenue by over 10%.
  • And much more.

As we say, not every ad technology is right for every site. So, before we implement any technology, we’ll select the right solution for your specific needs. Once we’ve done that, we’ll handle the whole setup and troubleshoot that tech, if necessary.

Snigel Provides Access to the Right Ad Networks and SSPs for Your Site

Snigel advertising partners: Transparent Ad Marketplace, AppNexus, Verizon Media, TripleLift, Rubicon Project, PubMatic, OpenX, Index Exchange, Amazon Publisher Services, Google Ad Manager 360

Snigel uses our advanced header bidding solution, AdEngine, to connect publishers to all major advertising demand sources. These include Google AdX, OpenX, Amazon, Index Exchange, ConnectAd, and many more. Having access to all these demand sources means you’re able to access the highest CPMs that advertisers are willing to pay.

Yet not every SSP is the right choice for each publisher. Depending on your GEO, your vertical, and other factors, one SSP might perform better than another. At the same time, publishers shouldn’t just connect to as many SSPs as possible, as this can slow down the bidding process.

Instead, at Snigel, our ad ops specialists select the right demand sources that will bring the highest revenue. This way, publishers can access the best and most profitable SSPs for their niche.

Snigel also offers server-side (S2S) header bidding, in which the header bidding auction takes place on an external server. It lets publishers access the many SSPs that are only available through S2S bidding, while helping to speed up the page load process.

Snigel Eligibility

As we use a completely custom approach to every site, we’re open to working with publishers in any niche. In the past, we’ve worked with publishers in tech, gaming, education, music, auto, and more.

Snigel will consider publishers who earn $50 per day from existing ads (which typically equates to 500,000 monthly pageviews) — a lot less than AdPushup’s $5,000 per month. When evaluating websites, we also take into consideration the quality of content on the site, where the traffic is coming from, and more.

To learn more about working with Snigel, get in touch.    

Snigel Pricing and Payouts

Snigel runs on an 80/20 revenue share model, meaning that you’ll receive 80% of all the revenue you make on your ads.

On average, publishers that make the switch to Snigel typically see a 57% increase in revenue. 

There are also no contractual commitments with Snigel, meaning you can leave at any time. To get started, simply try our service for free on 5–10% of your traffic.

2. Google AdSense: Ad Monetization for Smaller Publishers

Google AdSense homepage: We value your content

AdSense is Google’s programmatic advertising platform through which smaller publishers can access Google’s ad demand. It’s a well-known and easy option for publishers. Plus, it’s known for offering good returns for small businesses and beginners in display advertising.

To get started, all you need to do is create an account and add a bit of code to your site, just like you would with AdPushup. Then you can choose where you place your ads, just like AdPushup.

What makes Google stand out is that you don’t need a majority of your traffic to come from tier 1 GEOs. As such, it’s a particularly good option for publishers in tier 3 GEOs. Before you sign up, it’s worth finding out how much you can earn with our AdSense revenue calculator.

Plus, AdSense conventionally pays based on an ad’s click-through rate (CTR) rather than impressions. If your ads have a high number of clicks, this could be a good option for you.

It’s also worth knowing that you can access all of Google’s advertisers — as well as 40+ more SSPs — through Snigel. What’s more, you can use AdSense alongside Snigel to monetize your site, as it doesn’t have a non-compete clause.

This way, you can take advantage of both clicks and impressions, depending on which will pay more for a given ad space. By working with AdSense and Snigel together, you can also monetize traffic from tier 1 and tier 3 GEOs, which generates even more revenue.

Further reading:

Google AdSense Eligibility

To use Google AdSense, you have to meet Google’s publisher policies. These state that you have to be 18 years or older and have a site over 3 months old that gets consistent traffic. AdSense doesn’t have any minimum pageviews.

Google AdSense Pricing and Payouts

Publishers receive 68% of the revenue they get through AdSense. Google takes the remaining 32%.

3. Ezoic: Header Bidding Platform for Websites Just Starting Out

Ezoic homepage: Intelligent Technology for Exceptional Content

Ezoic is a self-serve programmatic ad management platform. It has a range of products and tools to help you source, test, and manage your ads, but you’ll have to handle all of this yourself. As such, if you’re coming from AdPushup, you’ll be doing considerably more than you’re used to.

The only customer support that’s guaranteed across all Ezoic plans are online tutorials and FAQ materials, as well as online chat and forums. If you’re willing to pay more for higher plans, you’ll be able to access additional support.

Of the many plans that Ezoic offers, the entry-level option is very affordable. This makes it a good option for smaller websites that don’t meet other platforms’ requirements. However, most publishers will likely find the lack of support quite limiting.

Further reading:

Ezoic Eligibility

Ezoic serves any vertical or type of website, but each plan has its own eligibility criteria. For instance, the basic Standard package has no minimum pageviews. But you will need over 10,000 monthly pageviews to join higher plans.

Ezoic Pricing and Payouts

Ezoic’s Standard plan has a 90/10 revenue share model, meaning that you should receive 90% of total revenue. However, many reviews suggest that there are often additional fees for additional features.

It’s worth noting that if you sign up to the Premium plan, you’ll be locked into a year-long contract. If it doesn’t bring the results you’re hoping for, this can mean it’s hard to switch to an alternative provider.

4. OKO Digital: Fully Managed Ads Across Channels

OKO Digital homepage: App and Website Monetization

OKO Digital is another ad tech platform that uses header bidding to connect publishers to a range of demand sources. Like Snigel, it’s non-exclusive, so you can also use Google AdSense.

OKO Digital also offers an entirely managed ad service. They’ll handle your ad strategy and set up your ad tech. However, they lack some of Snigel’s more advanced ad technology, such as smart refreshes. As a result, publishers can miss out on revenue opportunities.

What makes OKO Digital stand out though is that they don’t just offer video or display ads. They can offer in-app advertising and connected TV ads, too.

OKO Digital Eligibility

Your website needs to receive website traffic of at least 2 million pageviews per month. This means that OKO Digital is really just for larger publishers.

OKO Digital Pricing and Payouts

OKO Digital doesn't publicize its revenue share deal. It only says that it’s “competitive” and that it “regularly improves as your revenues go up”.

5. Monumetric: Self-Serve Ad Management for Bloggers

Monumetric homepage: Pursue Your Passion, Profitably

Monumetric is an ad server that’s aimed primarily at WordPress users and other bloggers.

Much like Ezoic, it’s a self-serve platform, meaning that you have to handle all the setup and configurations yourself. If you’re coming from AdPushup, this offers greater customization, but it gives you a potentially larger workload as a publisher.

That’s unless you pay for a higher plan. In this case, Monumetric will help you implement changes to your ad setup. However, in lower plans, they’ll only audit your site to help you identify areas to improve — and then you’ll need to manage any changes yourself.

With four different plans with varying levels of technical support and ad tech, Monumetric is a flexible option. For instance, with the basic “Propel” plan, you’ll be able to use display and video ads. At the higher “Apollo” plan, you’ll also be able to access custom ads for mobile and desktop.

Further reading: Monumetric vs Mediavine vs Snigel: Choosing the Best Fit for You

Monumetric Eligibility

Requirements for working with Monumetric depend on the specific plan. You’ll need to meet a minimum sidebar width, have a minimum number of pageviews, and meet other requirements regarding where your traffic comes from.

For instance, the “Propel” plan has a monthly pageview requirement of 10,000, while “Apollo” requires 10 million monthly views.

Monumetric Pricing and Payouts

Pricing depends on which Monumetric plan you’re on. Revenue share deals start from 70/30, meaning you get 70% of revenue. There’s also an additional setup fee of $99 at the basic “Propel” plan.

Unlike platforms like Ezoic, though, there are no contractual lock-ins — so you can leave at any time.

6. NitroPay: Ad Monetization Platform for Technically-Skilled Publishers

NitroPay homepage: Modern Website Monetization

NitroPay is another AdPushup competitor. Like Ezoic and Monumetric, it’s a self-serve ad exchange, which makes it a good option only for those who have the skills, experience, and energy to manage their ads themselves.

It gives you strong reporting, flexible customization, and complete control over your ads, but to get the best results, you’ll need to know what you’re doing. As such, if you’re moving away from AdPushup because you’re looking for greater control over your ads, it’s a good option. However, if you’re looking for a solution that’s more hands off, NitroPay won’t be the best choice.

As with other self-serve platforms, reviewers do point out that Nitropay’s support is lacking. So, if at any time you’re struggling with the technical aspects of your setup, you may be on your own.

NitroPay Eligibility

NitroPay requires publishers to have a minimum of 100,000 pageviews per month.

NitroPay Pricing and Payouts

NitroPay runs on a 80/20 revenue share model, meaning the ad platform takes 20% of your ad revenue. It’s worth noting that they run a net-75 payment schedule as standard, although you can pay more to have a net-30 schedule.

7. optAd360: Header Bidding and Automated Ad Tech for Larger Publishers

optAd360 homepage: Boost Ad Revenue of your website, app and mobile game

The final option on this list is optAd360. This ad platform offers a third way between completely self-serve platforms and full-service ad partners.

That’s because optAd360 offers a range of automation features. Thanks to AI, the platform can analyze your site and identify optimal ad layouts, formats, and ad tech. That means you don’t have to manage your ad layout optimization yourself.

However, optAd360 doesn’t provide technical support or hands-on ad management as a standard part of their offer. Instead, they have a service called “Consulting 360”, which provides support in managing ads as well as training for your teams to manage ads themselves.

It’s also worth noting that optAd360 offers digital advertising across apps, websites, and games.

OptAd360 Eligibility

OptAd360’s minimum requirements depend on the country where publishers are based. For most countries, they require a minimum of 500,000 monthly pageviews. However, for many tier 1 countries, this minimum drops to 50,000 pageviews.

OptAd360 Pricing and Payouts

OptAd360 doesn’t publish its revenue share, but reviewers suggest it’s 75/25, meaning publishers take 75% of their ad revenue.

Choose Snigel for Custom, Full-Service Ad Management

In this guide, we’ve shown you 7 AdPushup competitors to maximize your revenue. If you’re looking for fully customizable, full-service header bidding, Snigel is your best choice.

Snigel provides custom ad strategy alongside advanced, AI-powered ad tech and hands-on technical support. We’ll help you maximize your revenue and deliver an optimal experience for your users, all without having to manage your ads yourself.

To see how we can help you grow your revenue, get in touch.

About the Author

Ira is Snigel's Head Of Marketing. She supports our team and publishers by creating awesome guides on the latest adtech trends. Ira's background is in software development, communications, and media.


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