Ads.txt is a file that lives on your web server and tells programmatic buyers which inventory sources are authorized to sell your ad space. The IAB Tech Lab launched ads.txt in 2017 to combat ad fraud and increase transparency in the programmatic advertising ecosystem. In August 2022, ads.txt 1.1 was introduced – an updated version […]

Bid shading is currently a hot topic in the world of programmatic advertising, and with good reason. It offers advertisers an algorithm-based way of paying the lowest possible price for a publisher’s ad inventory. Bid shading algorithms are so effective that they enable advertisers to pay 20% less for impressions. But what is bid shading, […]

Revenue experts estimate that mobile apps will generate a revenue of $935.2 billion by 2023. And, even though a recent study found that mobile users spent 88% of their time on apps, only 10% of app publishers monetize their traffic with advertising. What does that tell us? Apps have tremendous revenue potential. But how does […]

When it comes to the question of Google Ad Manager vs AdSense, it turns out that while both are powerful ad platforms that offer a high revenue potential, they differ in the manner they approach and manage ads. Google AdSense, for starters, is essentially an ad network that gives publishers a simple and easy way […]

The triple danger of new privacy legislation, the elimination of third-party cookies, and the development of tracking protection are forcing publishers to reconsider their data collection strategies. First party data collection can be the most straightforward strategy publishers can employ to keep up with the changes. What role will ad targeting play on the privacy-first […]

AMP ads, which are otherwise known as AMPHTML ads, are specialized mobile-optimized ads that fuse Accelerated Mobile Pages with HTML (Hypertext Markup Language) to dynamically deliver ad creatives that are lighter, faster, and more secure. You can trace their roots to Google’s Accelerated Mobile Pages (AMP) project, which rolled out in 2015 to give mobile […]

Snigel Recognized By The Financial Times As One Of Europe’s Fastest-Growing Companies For The Second Consecutive Year Snigel, an award-winning advertising technology company, has been ranked #820 in the Financial Times list of the 1000 fastest-growing European companies in 2022. Snigel provides sophisticated monetization solutions including header bidding and native video to help the world’s […]

Have you ever noticed the next time you visit a website you browsed previously, it logs you in automatically? Or when you’re shopping online and adding items to your cart, you still find them there when you leave the website and return later? You may have also wondered why you’re looking at ads for Nike […]

Google Open Bidding enables publishers to invite demand partners to a unified, server-to-server auction to bid for impressions. Previously known as Exchange Bidding in Dynamic Allocation (EBDA), Open Bidding operates in Ad Manager and offers reporting, trafficking, and billing. This guide explores how Open Bidding works, its benefits, and how it differs from header bidding. […]

Supply Side Platforms (SSP) manage the programmatic ecosystem’s ever-expanding number of AdTech platforms and variables. Changing fill rates, yields, price floors, and brand safety would be impossible without these wholly automated platforms. Nowadays, there is no sizable online publisher out there who doesn’t utilize the benefits of SSPs. Like anything else in the programmatic advertising […]