AMP Supported Vendor Snigel

Snigel Becomes An Official AMP Supported Vendor

Snigel has been announced as an official AMP supported vendor by The AMP Project. As a result, publishers can now seamlessly add Snigel’s programmatic advertising technology to AMP websites. This certification is the result of months of work from Snigel’s technology team who continue to deliver new solutions to maximize ad revenue for publishers. Snigel’s team will continue to work closely with The AMP Project to improve ad serving and ad revenue without compromising on page load speed.

“Our technology team continues to simultaneously improve user experience and ad revenue for our publisher partners. Earlier this year we invested in a dedicated Core Web Vitals engineer to help our partners improve their SERP rankings. Now we’re ready to offer an AMP solution that delivers lightning fast page load speed and a strong increase in ad revenue. This is a win-win for publishers and users alike,” said Snigel’s Managing Director, Peter Gallagher.

To get started with Snigel’s AMP solution, contact our adops experts here.

What is AMP?

AMP is an open source HTML framework developed by The AMP Project. It was originally developed by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimized for mobile web browsing and helps web pages load faster.

Why do websites use AMP?

The key benefit of AMP is page speed. AMP streamlines the information exchange with browsers, and uses stripped down HTML copies of existing web pages to create a faster and more efficient user experience.

What is AMP Real Time Config (RTC)?

AMP Real Time Config (RTC) is a feature of Fast Fetch that allows Publishers to add targeting information to their ad requests. RTC allows up to 5 callouts to targeting servers for each individual ad slot, the results of which are added to the ad request.

About the Author

Ben is Snigel's Sales Director. He works on business development and marketing - spreading the word about how Snigel can help publishers supercharge their ad revenue.


Let our team of experts assess how Snigel can increase your ad revenue.
We pride ourselves on creating meaningful relationships with our publishers, understanding their priorities and customizing our solutions to meet their unique needs.

Get in touch →

More From Our Blog

in-app header bidding

In-App Header Bidding – The Ultimate Guide 2022

Revenue experts estimate that mobile apps will generate a revenue of $935.2 billion by 2023. And, even though a recent study found that mobile users spent 88% of their time on apps, only 10% of app publishers monetize their traffic. What does that tell us? Apps have tremendous revenue potential. But how does an app […]

Consent Management in Advertising (What & Why)

Consent Management in Advertising (What & Why)

Have you heard the expression “data is king” before? Allow us to complement it by saying that consent is the queen and advertising is the kingdom. Today, we’ll introduce you to consent management and tell you all about its importance to the ad industry. The right data delivers a competitive advantage for businesses. Take the […]

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.