Ad block recovery delivers an 8% revenue increase for HelpDeskGeek.com and Online-Tech-Tips.com

case study wide

Online Tech Tips and Help Desk Geek are two of the best tech support sites on the internet. Each month, millions of users visit these sites for their easy-to-understand guides and tutorials.

  • Sites were experiencing revenue loss due to ad blocking
  • Wanted to get around ad blocking without using a paywall
  • Recouped revenue lost to ad blocking while providing a good user experience

Challenge

In 2019, 46% of the US population and 41% of the European population used adblocking. These locations were responsible for the most valuable traffic on both sites, so our team needed to find a way to recover some of this blocked ad inventory.

guiding_tech_2

Approach

Snigel’s engineers developed an anti-adblock solution that allowed us to bypass the ad blockers used by a large portion of American and European visitors. This technology displays carefully chosen ads compliant with the Acceptable Ads standards to adblock users. These high-quality campaigns are personalized for adblock users in order to provide a better experience and additional revenue, without compromising on site speed.

 

Results

Snigel integrated adblock revenue recovery into our header bidding solution (AdEngine). This delivered an increase in revenue that didn’t compromise on user experience or site speed. As a result, both sites were able to control their monetization and avoided implementing a paywall that would have led to negative feedback from users.

  • 75% fill rate
  • 18% increase in ad impressions
  • 8% increase in revenue
Snigel_Case_Study_Guilding_Tech_Result_trim
More case studies
How MakeTechEasier.com achieved a 104% revenue increase with video monetization

How MakeTechEasier.com achieved a 104% revenue increase with video monetization

Make Tech Easier simplifies technology for users. This leading site has a strong focus on computer tutorials, how-to hacks, and fixes. The site used video as a key content channel Wanted to monetize their video content to boost revenue Achieved 104% increase in revenue and a 35% increase in ad impressions Goals MakeTechEasy’s users are highly […]

Time saved, trust gained, and dollars made for Windfinder with 30% jump in revenue

Time saved, trust gained, and dollars made for Windfinder with 30% jump in revenue

Windfinder provides wind and weather forecasts for over 45,000 places worldwide. Snigel’s engineering team partnered with SSPs to develop our C2S and S2S Header Bidding solution. This provided higher CPMs without changing the publisher’s ad layout.

Header Bidding, Native Video and Viewability Optimization for Radiopaedia.org

Header Bidding, Native Video and Viewability Optimization for Radiopaedia.org

Learn how Radiopaedia.org's got started with Snigel's header bidding stack (AdEngine), native video player, viewability optimizations, and PMP deals.

View all case studies →
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
Ok