In this article, we’ll cover everything you need to know about Ad Refreshing. We’ll look at the different types of ad refreshes, the effects on overall advertising revenue, the effects on CPMs, and best practices for implementing an ad refresh on your site. What is Ad Refresh? Ad refresh is a technique to increase the […]

What Is CPM? CPM stands for “cost-per-mille” or “cost per thousand”. It’s a marketing term that refers to how much it costs an advertiser to have their ad appear 1,000 times on a website. The M in CPM comes from the Latin word mille which means one thousand. CPM is commonly used by publishers to […]

Anti-adblock solutions let website owners render ads even if a user has an Adblock tool enabled. This allows publishers to recover revenue. One of the biggest online trends of the past 5 years has been the rise of adblock tools and the subsequent impact for publishers. In this article, we’ll explain how adblock tools work […]

Have you heard the expression “data is king” before? Allow us to complement it by saying that consent is the queen and advertising is the kingdom. Today, we’ll introduce you to consent management and tell you all about its importance to the ad industry. The right data delivers a competitive advantage for businesses. Take the […]

Snigel has been announced as an official AMP supported vendor by The AMP Project. As a result, publishers can now seamlessly add Snigel’s programmatic advertising technology to AMP websites. This certification is the result of months of work from Snigel’s technology team who continue to deliver new solutions to maximize ad revenue for publishers. Snigel’s […]

What are AdSense deductions? AdSense deductions or clawbacks are applied to your earnings when Google detects invalid clicks or activity on your website. Deductions are applied to your earnings based on the amount of invalid activity. AdSense finalizes the deduction amount at the beginning of the following month. You can avoid AdSense deductions using the […]

  Google’s Cumulative Layout Shift (CLS) score aims to measure the visual stability of a web page. It helps to determine how often users experience unexpected layout shifts. Website owners should aim for a low CLS score. CLS is part of Google’s Core Web Vitals initiative and will start influencing Google’s SERP rankings in June 2021 when Page Experience Signals are incorporated […]

Google’s Core Web Vitals will become a ranking signal in June 2021. Find out how to monitor and improve your Core Web Vitals in order to boost your website’s SERP rank with this complete guide. What are Core Web Vitals? Google’s Core Web Vitals (CWV) are: largest contentful paint (LCP) – page load speed first input […]

In this article, we’ll look at the difference between Google Adsense vs header bidding. We’ll also explore some common questions publishers have when deciding which option is best. Learn how you could increase the scope of advertisers that can bid on your inventory by incorporating header bidding instead of AdSense. What is AdSense? Google’s AdSense enables website owners […]

Many website owners have seen their fill rate in Google Ad Manager decrease recently. This guide examines how Google’s decision not to serve ads without user consent for cookies affects publishers and what alternatives are available. The short version: Google’s Ad Manager requires cookies to track the performance of ads. Other ad servers, can serve […]