Monumetric and Mediavine are two well known options in the header bidding space that work well for many publishers. However, it’s not always easy to know which solution is the best fit because the right one for your site depends on many factors, ranging from the size of your current audience to the type of […]

The programmatic advertising industry has come a long way in the last few decades, and today, digital publishers have no shortage of ad tech providers to choose from. And for publishers that want to bring in more ad revenue (and who doesn’t?), supply-side platforms (SSPs) have become a popular option. That’s why there are virtually […]

Many publishers look for an Ezoic alternative because they want higher returns on ad revenue, a better user experience, more attentive support, faster load times, and more. One of the main disadvantages of Ezoic is that it’s a self-serve platform. Few website owners have the ad expertise, technical skills, or time to properly set up […]

There are 5 key considerations when choosing the highest paying ad network for your business: Customized monetization strategy vs. cookie cutter solutions — While most ad monetization partners will you give you some say over how many ads appear on your site and where, there’s a lot more that goes into truly maximizing your revenue […]

Most publishers look for a Mediavine alternative because: They’re unsatisfied with the amount of ad revenue they’re earning. They want more control over how the ads are set up and managed. Their application was rejected (because they don’t meet the traffic requirements or for some other unknown reason). Whatever the case, it can be difficult […]

Header bidding optimization helps publishers meet their revenue and user experience goals. However, there’s a lot to consider and it can be a very time-consuming task. In this guide, we’ll help you get started with header bidding optimization by sharing factors to consider in order to optimize your ad setup, metrics to track to know […]

Programmatic advertising refers to the automated buying and selling of digital advertising space. Whether you’re a publisher or an advertiser, you’ll have a variety of different platforms to choose from that all serve a different purpose in achieving programmatic advertising. In this article, we’ll cover: Programmatic advertising and how it works Programmatic advertising platforms for […]

Video ads can help publishers increase ad revenue by about 23% or more, depending on the site’s existing setup and the type of video units used. However, video ads aren’t the best option for every website. Publishers need to consider many different factors such as whether or not they have the right size and placement […]

As a publisher, there are many different ad exchanges that can help you earn more revenue for your ad space. But the best ad exchange for your particular site will depend on a few factors. For instance, the types of ads you want to run (e.g., display vs video), your content’s niche or vertical, and […]

When it comes to implementing the best ad monetization solution for maximum ad revenue, the most important factor to consider is the level of customization you’ll be able to achieve. Here are just a few examples: Apps vs. blog-style content: Rewarded ads (i.e., the user views an ad and earns a reward within the app, […]