There are 5 key considerations when choosing the highest paying ad network for your business: Customized monetization strategy vs. cookie cutter solutions — While most ad monetization partners will you give you some say over how many ads appear on your site and where, there’s a lot more that goes into truly maximizing your revenue […]

Most publishers look for a Mediavine alternative because: They’re unsatisfied with the amount of ad revenue they’re earning. They want more control over how the ads are set up and managed. Their application was rejected (because they don’t meet the traffic requirements or for some other unknown reason). Whatever the case, it can be difficult […]

Header bidding optimization helps publishers meet their revenue and user experience goals. However, there’s a lot to consider and it can be a very time-consuming task. In this guide, we’ll help you get started with header bidding optimization by sharing factors to consider in order to optimize your ad setup, metrics to track to know […]

Programmatic advertising refers to the automated buying and selling of digital advertising space. Whether you’re a publisher or an advertiser, you’ll have a variety of different platforms to choose from that all serve a different purpose in achieving programmatic advertising. In this article, we’ll cover: Programmatic advertising and how it works Programmatic advertising platforms for […]

AdSense is one of the most well-known ad monetization solutions. While many publishers can earn more revenue by switching to a header bidding solution, some publishers are better off staying with AdSense or using a combination of AdSense and header bidding. In this guide, we cover how to know if you should actually look for […]

Video ads can help publishers increase ad revenue by about 23% or more, depending on the site’s existing setup and the type of video units used. However, video ads aren’t the best option for every website. Publishers need to consider many different factors such as whether or not they have the right size and placement […]

As a publisher, there are many different ad exchanges that can help you earn more revenue for your ad space. But the best ad exchange for your particular site will depend on a few factors. For instance, the types of ads you want to run (e.g., display vs video), your content’s niche or vertical, and […]

When it comes to implementing the best ad monetization solution for maximum ad revenue, the most important factor to consider is the level of customization you’ll be able to achieve. Here are just a few examples: Apps vs. blog-style content: Rewarded ads (i.e., the user views an ad and earns a reward within the app, […]

Google Certified Publishing Partners (GCPP) have been vetted by Google to provide quality support to publishers using Google Ad Manager (including Google Ad Exchange), AdSense, and/or AdMob. In this guide, we cover what it means to be a GCCP, the benefits of working with a GCPP, how to choose the right partner for your needs, […]

Header bidding solutions let publishers take advantage of multiple demand sources (i.e., SSPs, ad exchanges, and ad networks) when selling their ad inventory. This increases the publisher’s revenue because the advertising demand sources bid against each other as they try to win ad impressions, which drives up the price. Just making the switch from selling […]