As a publisher, there are many different ad exchanges that can help you earn more revenue for your ad space. But the best ad exchange for your particular site will depend on a few factors. For instance, the types of ads you want to run (e.g., display vs video), your content’s niche or vertical, and […]

When it comes to implementing the best ad monetization solution for maximum ad revenue, the most important factor to consider is the level of customization you’ll be able to achieve. Here are just a few examples: Apps vs. blog-style content: Rewarded ads (i.e., the user views an ad and earns a reward within the app, […]

Google Certified Publishing Partners (GCPP) have been vetted by Google to provide quality support to publishers using Google Ad Manager (including Google Ad Exchange), AdSense, and/or AdMob. In this guide, we cover what it means to be a GCCP, the benefits of working with a GCPP, how to choose the right partner for your needs, […]

Header bidding solutions let publishers take advantage of multiple demand sources (i.e., SSPs, ad exchanges, and ad networks) when selling their ad inventory. This increases the publisher’s revenue because the advertising demand sources bid against each other as they try to win ad impressions, which drives up the price. Just making the switch from selling […]

Are you looking to find a trustworthy Google Adx partner to help increase your ad revenue? It can be difficult to sift through the wide range of companies and the solutions they offer. In this post, we’ll cover: What to look for in a Google AdX partner or header bidding company How to find the […]

PPID stands for Publisher Provided Identifiers. They are encrypted alphanumeric distinguishers that publishers or website owners allocate to users in order to identify the user. Publishers typically assign a PPID to a single logged-in user or a single identified user. The actual PPID value is unique and set by the publisher. While PPIDs have been […]

Ezoic, Monumetric, and Snigel all let you monetize your website traffic through header bidding, so it can be difficult to differentiate between them. In this guide, we dig into some of the key differences that may make one solution better for your website than the others. In short, if you’re looking for a highly customized […]

As a publisher, your ad revenue is crucial to your success, but sometimes unforeseen issues can negatively impact your earnings. Google’s Confirmed Click Penalty can lead to a drop in CTR and ad impressions. Whether you’re already experiencing the effects of Confirmed Click or want to be proactive in avoiding it, understanding the issue and […]

In the ever-evolving world of digital advertising, online publishers must adapt to new technologies and strategies to stay ahead. As the deprecation of third-party cookies looms, ad tech companies are on the lookout for viable and safe alternatives to maintain effective advertising. One such advancement is Google’s Publisher Provided Signals (PPS), a powerful tool that […]

DUBLIN, June 12th, 2023 — Snigel, an award-winning advertising technology company, is excited to announce that it has been recognized as a Google Certified Publishing Partner (GCPP). This certification solidifies Snigel’s position as a longstanding Google partner and showcases its proficiency across a variety of Google advertising products like Google Ad Manager. The partnership signifies […]