Are you looking to find a trustworthy Google Adx partner to help increase your ad revenue? It can be difficult to sift through the wide range of companies and the solutions they offer. In this post, we’ll cover: What to look for in a Google AdX partner or header bidding company How to find the […]

PPID stands for Publisher Provided Identifiers. They are encrypted alphanumeric distinguishers that publishers or website owners allocate to users in order to identify the user. Publishers typically assign a PPID to a single logged-in user or a single identified user. The actual PPID value is unique and set by the publisher. While PPIDs have been […]

Ezoic, Monumetric, and Snigel all let you monetize your website traffic through header bidding, so it can be difficult to differentiate between them. In this guide, we dig into some of the key differences that may make one solution better for your website than the others. In short, if you’re looking for a highly customized […]

As a publisher, your ad revenue is crucial to your success, but sometimes unforeseen issues can negatively impact your earnings. Google’s Confirmed Click Penalty can lead to a drop in CTR and ad impressions. Whether you’re already experiencing the effects of Confirmed Click or want to be proactive in avoiding it, understanding the issue and […]

In the ever-evolving world of digital advertising, online publishers must adapt to new technologies and strategies to stay ahead. As the deprecation of third-party cookies looms, ad tech companies are on the lookout for viable and safe alternatives to maintain effective advertising. One such advancement is Google’s Publisher Provided Signals (PPS), a powerful tool that […]

DUBLIN, June 12th, 2023 — Snigel, an award-winning advertising technology company, is excited to announce that it has been recognized as a Google Certified Publishing Partner (GCPP). This certification solidifies Snigel’s position as a longstanding Google partner and showcases its proficiency across a variety of Google advertising products like Google Ad Manager. The partnership signifies […]

DUBLIN, 17 April 2023 – Snigel, an award-winning advertising technology company, today announced it has become the first publisher ad monetization and header bidding company to be certified Carbon Neutral. The company, which helps online publishers maximize ad revenue through programmatic advertising, has embarked on a mission to ensure sustainable monetization of digital content for […]

As an online publisher, you rely on ads to generate revenue and monetize your website. However, click spam has become a common issue in the digital world. It’s a form of click fraud that can harm advertisers by wasting their advertising budget and providing inaccurate data on the performance of their ad campaigns. Understanding click […]

CPM vs RPM: two of the most common metrics used by publishers to measure the effectiveness of their ad inventory. Understanding the difference between the two is critical for publishers who want to optimize their ad revenue and maximize their earnings potential. In this blog post, we’ll explore what CPM and RPM are, how they […]

Online publishers face various challenges when it comes to ad monetization, and one key metric they need to understand is the metric vCPM (Viewable Cost Per Thousand Impressions). In today’s constantly evolving ad tech landscape, online publishers need to stay ahead of the curve to maximize their revenue potential. Understanding vCPM is an important part […]